|By Marketwired .||
|June 24, 2014 12:00 PM EDT||
LOS ANGELES, CA -- (Marketwired) -- 06/24/14 -- Epoxy, a vanguard technology company at the intersection of video and social media, announced today that Upfront Ventures and Time Warner Investments led a $6.5 million Series A financing round. Previous investors include: Bertelsmann Digital Media Investments, Advancit Capital, Greycroft Partners and Robert Downey Jr.'s Downey Ventures. The financing follows the successful launch of Epoxy's groundbreaking social-first video tools that enable social distribution, audience engagement and growth for the most cutting-edge creators in online video.
"YouTube is still the dominant force in online video, but the audience is clearly starting to fragment with social media (Twitter, Facebook, Vine, Instagram), other web portals (AOL, Yahoo!) and the huge increase in over-the-top (OTT) solutions such as Roku, Xbox, Apple TV and Amazon Fire. No company has built a smarter solution for distributing video and engaging fans across networks than Epoxy. Their product simply must be seen," said Mark Suster, partner at Upfront Ventures.
Used by content creators ranging from YouTubers and Multi Channel Networks to studios and brands, Epoxy integrates YouTube, Facebook, Twitter and Instagram into a powerful 360-degree platform of video distribution, audience engagement and insights tools. Epoxy's apps provide best-in-class viewing experiences for audiences across social, tablet and mobile, while the company's engagement tools allow creators to quickly interact with their most important fans to grow their audience.
"Online video is growing extremely quickly, and social and mobile are key drivers. We were drawn to Epoxy because they are unique in focusing on the role of social and the importance of fan engagement to long-term success. Their product, team and vision are the best we have seen in the space. Epoxy is prime to meet both the current needs of online video creators and the increasing social and video needs in traditional media," said Scott Levine, managing director at Time Warner Investments.
Epoxy integrates with the social destinations that creators and audiences use most. Designed to take advantage of the unique social mechanisms of each platform, the underlying technology allows complex operations to execute quickly and easily. Video creators, brands, and agencies of all sizes can more effectively share videos with their audiences, control how that content is presented, engage with their most influential fans, and use insights to take real-time actions.
"Epoxy enhances the video experience for both our publishers and their fans by embracing the social nature of the medium," said Juan Bruce, co-founder and CEO of Epoxy. "We understand that creators are incredibly busy and that brands and studios may not have the flexibility to engage with their entire fan base. Our product is unique in that it goes beyond merely providing distribution tools and insights -- it highlights and enables the most influential real-time actions that online video publishers can take to intelligently grow their video businesses. We're thrilled that industry leaders in the space such as Upfront Ventures and Time Warner Investments recognize the market need and share our vision."
Epoxy is the only social-focused video tool, helping online video creators control their content and connect with fans where they already engage the most -- on social media. Its unique underlying technology combines the best distribution, engagement and viewing experiences into one central location. Epoxy was funded by Upfront Ventures, Time Warner Investments, Greycroft Partners, Bertelsmann Digital Media Investments, Downey Ventures, Advancit Capital and strategic angels. Our team backgrounds include Stanford, Brown, MIT, CalTech, Adobe, Apple, GroupMe, Mixpanel, MSG, NASA and Pixar. For more information, visit epoxy.tv.
About Upfront Ventures
Upfront Ventures is the largest and longest established venture capital firm based in Los Angeles. It manages more than $1 billion across four funds and has backed many successful startups including Maker Studios, TrueCar, Envestnet, Overture and CitySearch.
About Time Warner Investments
The Time Warner Investments group was founded in 2003 and focuses on investment opportunities that directly enhance Time Warner's ability to meet specific strategic goals. These strategic goals include the delivery of new services, enhancement of an existing product, entry or expansion into a key strategic market, completion of a strategic partnership, and critical research and development.
Vanessa Camones and Zach Servideo
theMIXagency for Epoxy