|By Business Wire||
|June 24, 2014 12:00 PM EDT||
Conversant has been certified by the Interactive Advertising Bureau (IAB), the world’s leading trade organization for digital advertising, under the Bureau’s new Quality Assurance Guidelines Program 2.0 (QAG 2.0), which helps establish trust between buyers and sellers in a complex and ever-changing digital advertising ecosystem.
The Quality Assurance Guidelines help brands and solutions providers deliver more effective digital marketing programs by protecting and enhancing brands. There are more than a million websites carrying advertising. With so many choices, buyers in the digital ad space can have difficulty discerning which sellers are trustworthy and sellers can find it challenging to prove their integrity.
The QAG 2.0 program alleviates this tension by providing assurances to buyers that ads placed through QAG 2.0 certified vendors will not appear alongside inappropriate content. Establishing this certification helps increase the flow of advertising budgets into digital advertising.
“We are proud to offer the robust brand safety processes, standards, and safeguards necessary for IAB’s QAG 2.0 certification,” said Bill Todd, Executive Vice President at Conversant. “The brand reputations and images of our clients are absolutely critical to us and we work to ensure the highest media standards.”
Conversant is among a select set of companies that have met or exceeded the QAG 2.0 program guidelines of the IAB.
“These companies are proving themselves to be critical leaders when it comes to brand safety and fighting copyright infringement,” said Mike Zaneis, Executive Vice President and General Counsel, IAB. “The more interactive advertising businesses that are certified under the QAG 2.0 program, the closer the industry gets to establishing the kind of high-quality, transparent and trustworthy marketplace that will drive greater brand dollars to digital.”
To earn this certification, Conversant has ensured its internal practices follow the IAB guidelines and participated in a comprehensive internal audit.
About Conversant, Inc.
Conversant, Inc. (NASDAQ: CNVR) is the leader in personalized digital marketing. Conversant helps the world’s biggest companies grow by creating personalized experiences that deliver higher returns for brands and greater satisfaction for people. We offer a fully integrated personalization platform, personalized media programs and the world’s largest affiliate marketing network –all fueled by a deep understanding of what motivates people to engage, connect and buy. For more information, please visit www.conversantmedia.com