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Callcredit's New Data Sharing Service 'MODA' Goes Live

LEEDS, UNITED KINGDOM -- (Marketwired) -- 06/25/14 -- Callcredit Information Group is pleased to announce that with effect from today (25th June 2014) its new near real-time data sharing service 'MODA' will go live.

In January Callcredit announced that it would lead the way by being the first mainstream credit reference agency in the UK to offer a more real-time data sharing capability to lenders across its portfolio of clients. Since April Callcredit has been receiving daily updates of data from a number of lenders, primarily those involved in the alternative lending sector.

Those who have already signed up to the new initiative include Wonga, Uncle Buck, Pounds to Pocket, QuickQuid, PDL Finance (Mr Lender), Cash on Go (Peachy), MYJAR, My Mate, Northway (Swift Sterling), Sunny, Trusted Cash, Trusted Quid, and MEM (Payday Express).

Peter Mansfield, Managing Director at Callcredit Limited commented, "The alternative lending market has come under increased scrutiny from its regulator recently and the need to lend responsibly has never been greater. MODA supports responsible lending by providing lenders with an up to date view of significant events on consumers' credit files on which they can base more accurate and responsible lending decisions".

"MODA provides us with the capability to update our data as quickly as the data providers send it to us. At present this frequency is daily, and we have the capability to increase the regularity of data updates".

MODA will report on key changes in a consumer's credit file. These include new account openings and significant changes to existing accounts, such as overdue payments, rectified and settled accounts, rollovers and credit extensions. This comprehensive view will offer a stronger and more up to date basis for more accurate assessments of the credit risk and affordability associated with new lending applications and provides the fastest and most detailed credit report currently available.

Peter added, "Whilst many of the largest lenders in the Alternative Finance market have already signed up to our new data sharing initiative, we are seeing interest from a variety of lenders and expect widespread participation. This new initiative will help lenders to make the best possible risk assessments and lending decisions. Short Term Loans account for only a small percentage of over-indebtedness in the UK and it's imperative that any solution provides benefits to a wide variety of lenders and consumers alike. We are currently talking with a wide range of lenders regarding their participation within MODA over the next few months".

About Callcredit Information Group - www.callcredit.co.uk

Callcredit Information Group's leading approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to provide clients with a range of innovative and effective products to discover new customers and to engage with current customers to optimise and increase profitability.

Products include award-winning fraud verification tools and database solutions to positively verify consumers, global operations to help expand businesses into new markets, digital solutions to improve the overall journey consumers make during interaction with a brand, customer handling to ensure consumer satisfaction at all levels and consumer marketing data and segmentation to improve understanding and targeting of customers and prospects.

Callcredit also offers products to assess a customer's credit risk and affordability and its experts in collections and recoveries provide tailored debt recovery and tracing tools. The company's market analysis and network planning function helps organisations develop profitable retail networks, and its tools in multi bureau, analytics and metrics work to provide fully assessed bureau data.

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