|By Marketwired .||
|June 25, 2014 06:15 AM EDT||
IRVINE, CA -- (Marketwired) -- 06/25/14 -- Multi-channel audience and content monetization company, Adaptive Medias, Inc. (OTCQB: ADTM), a leader in programmatic advertising across mobile, video and online display, announced today the launch of its Adaptable Native Video ad unit. The new product is unique in that it allows intelligent delivery of multiple relevant video options based on the content of a web page.
Native content and ad placements are major initiatives in today's digital advertising industry and aims to provide an experience that is consistent with a user's intent on a web page. Native ads match the form and function of the user experience, making an advertiser's message feel less intrusive, thus increasing the likelihood users engage with their brand.
Adaptive Media's Adaptable Native Video ad unit possesses several differentiating attributes and functions important to users, publishers and content owners:
- The unit can fit any web page configuration and serve standard unit sizes from 300x60 to 160x600, as well as other more customized formats.
- The new product leverages Adaptive Media's proprietary content matching engine to proactively identify page content, and then source relevant video from Adaptive's Content Marketplace composed of more than one million pieces of content.
- The product features Lightbox viewing, which gives users an uninterrupted, high-visibility and high-quality experience.
The introduction of this product is key for the industry as it expands monetization options for publishers and content providers. In early successful beta testing, the Adaptable Native Video unit dramatically increased user engagement and time spent on page.
"This announcement signifies a win-win-win for those in the digital advertising ecosystem," said Nick Lynch, VP of Content Syndication. "Our unit delivers native video in a non-disruptive way, giving users more relevant video choices, publishers more video ad revenue and content providers more relevant views."
With Adaptable Native Video, the company is staying consistent with a cornerstone of its video advertising strategy and helping to propel an industry projected to nearly triple by 2017 and reach over two billion people worldwide.
"While much of the industry's focus to date has been around native text and display solutions, our attention is on the video marketplace which is growing to be the preeminent delivery channel for digital advertising," said Lynch.
For more information about the Adaptable Native Video unit, please visit www.adaptivem.com.
ABOUT ADAPTIVE MEDIA
Adaptive Media is a programmatic audience and content monetization provider for website owners, app developers and video publishers who want to more effectively optimize content through advertising. The Company provides a foundation for publishers and developers looking to engage brand advertisers through a multi-channel approach that delivers integrated, engaging and impactful ads across multiple devices. Adaptive Media meets the needs of its publishers with an emphasis on maintaining user experience, while delivering timely and relevant ads through its multi-channel ad delivery and content platform. For more information, please visit www.adaptivem.com. Also, follow us on Twitter at @adaptive_m.
Safe Harbor Statement:
This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Adaptive Medias' current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Adaptive Medias' actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Adaptive Medias undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.