SYS-CON MEDIA Authors: Pat Romanski, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Keynote Introduces Performance in Context – A 360 Degree View of Customer Experience, Enhanced by Peer and Competitive Insight

Keynote, the global leader in mobile and web cloud performance management, today announced at Velocity (booth 301), a comprehensive update to its extensive portfolio of mobile app and Web monitoring and competitive intelligence tools, giving companies a more complete view of online customer experience. Visit our blog for full details.

Performance in Context™ delivers a set of capabilities to guide the continuous improvement of customer experience and optimize business outcomes. It helps Line of Business and IT Operations teams by providing the operational data and actionable analytics needed to understand user behavior and what changes are necessary to impact it.

Context across Delivery Channels, from Web, Mobile and Apps to Networks

In addition to improving the ability to visualize and correlate real user monitoring data with Keynote’s active web and mobile monitoring, Keynote is introducing the web performance Health Score. With Health Score, a customer gets continuous individual performance analysis, receiving page-level performance evaluations of web sites with immediate suggestions on how to reduce errors and improve user experience and performance. Each Health Score is tailored according to delivery channel, whether on the mobile Web or the desktop.

Context with Competitive Intelligence

Keynote continues to improve its industry-leading market comparison offerings, showing comparative performance across top industry sectors and their key players. These include: Keynote Competitive Rankings, syndicated assessments of site performance and usability plus consumer brand attitudes, with new partner eVOC extending usability and customer experience analysis; and the Keynote Scorecards, which offer website and mobile app feature and functionality assessments. These offerings complement the 24/7 comparative data delivered through Keynote Performance Indexes.

Context through easy Integration with Enterprise Data Feeds

Enhancements to Keynote’s monitoring platform and RESTful API facilitate performance analysis across all of your measurement sources. These include support for HAR (HTTP Archive) and PCAP (packet capture) format data export, and real-time programmatic access to alarm data. These enhancements improve Keynote’s current support for integration with enterprise performance solutions from Splunk, Extrahop and Riverbed among others. As a result, customers like Central 1 Credit Union are improving efficiencies by integrating end user experience data with their other monitoring tools, with significant business results. View the full case study.

“Today’s consumers increasingly expect an engaging, intuitive, and efficient digital experience that simply delivers on the brand promise regardless of the digital channel, device, network or operating system,” said Jennifer Tejada, CEO at Keynote. “We know a disappointing experience can destroy years of brand investment in seconds, so understanding performance in the context of consumer behavior and competitive insight is critical if companies are to exceed consumers’ expectations, build brand value and ultimately achieve better business outcomes. Keynote brings 19 years of expertise, providing a rich portfolio of measurement solutions that are now easier to use, provide greater competitive insight, offer new integration capabilities, and comprehensive coverage across leading devices and networks, ultimately providing measurable business benefits through performance optimization.”

Follow @keynotesystems on Twitter and on LinkedIn.

About Keynote

Keynote is the global leader in cloud–based testing, monitoring and analytics for mobile and web, optimizing the value of every digital interaction, enhancing user experience and driving business value through online performance. The company runs the world’s largest cloud testing, monitoring and analytics network in the world and collects over 700 million mobile and website performance measurements daily. In 2012 Keynote, a Thoma Bravo portfolio company, was recognized by Forbes Magazine as “One of the Best 100 Small Companies in America.”

Keynote customers represent top Internet and mobile companies and include AT&T, Disney, eBay, E*TRADE, Expedia, Google, Microsoft, Sony Mobile Communications AB, T-Mobile and Vodafone. Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at http://www.keynote.com/ or by phone in the U.S. at 1-855-KEYNOTE (+1-855-539-6683).

Copyright © 2014 Keynote Systems, Inc. Keynote is a trademark of Keynote Systems, Inc. in the US and other countries. All other trademarks are the property of their respective owners.

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