SYS-CON MEDIA Authors: Ed Featherston, Kevin Benedict, Adrian Bridgwater, Carmen Gonzalez, Dana Gardner

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Melissa Data Partners With NetzTurm GmbH to Offer Real-Time Global Address Verification to Shopware Users

Online Merchants Can Now Verify and Correct Worldwide Customer Addresses; Better Customer Data Reduces Shipping Costs and Eliminates Online Fraud

RANCHO SANTA MARGARITA, CA -- (Marketwired) -- 06/25/14 -- Melissa Data, a leading provider of contact data quality and integration solutions, today announced a new data quality plug-in for users of Shopware, ensuring powerful contact data quality for e-commerce applications. The Shopware plug-in enables online merchants to verify and correct addresses as they are entered, validating information from more than 240 countries and territories in real-time. The plug-in is based on Melissa Data's Global Address Verification capabilities and was developed by NetzTurm GmbH, a service provider for the implementation of online stores, search engine optimization and web design. The two firms are now engaged in an exclusive partnership for data quality in Shopware-based ecommerce sites.

Online merchants can instantly validate and cleanse international addresses, correcting and standardizing them into the official postal format of each geographic locale, and adding missing components such as postal codes or region. Data fields are populated automatically using an efficient type-ahead feature that auto-completes entries after the first few digits or letters have been entered. Data entry is not only correct, but also up to 50 percent faster with reduced keystrokes, improving the customer's online experience and increasing website conversions.

"With data quality integrated into Shopware, online shoppers have only one step between shopping cart and checkout, which can drastically reduce the drop-off rate during the checkout process. Bad data is eliminated at the source, improving the customer's overall shopping experience with faster, easier order entry and fewer delivery errors," said Gary Van Roekel, COO, Melissa Data. "For the online merchant, accurate shipping and billing information is everything -- reducing online fraud, enabling smooth operations and ensuring the best overall customer service."

In addition to ensuring lower shipping costs, timely deliveries and lower return rates, better customer data also improves the success rate of merchants' direct marketing activities. The solution also supports online shops in reaching new markets and customer groups. Both Melissa Data and NetzTurm also plan to develop further joint plug-in technologies for other e-commerce platforms in the future.

Click here to download the Shopware data quality plug-in, available as a stand-alone product, or bundled with "One-Page-Checkout" from NetzTurm. The plug-in is available at a net price of 759 EUR including 5,000 queries valid for one year and the auto-completion feature for international addresses.

About Melissa Data
Since 1985, Melissa Data has specialized in contact data quality and address management tools with a global perspective. The company's solutions help organizations effectively capture and maintain international customer contact data at the point of entry, ensuring accurate customer information across the enterprise. More than 1,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, government and other sectors, rely on Melissa Data for a full spectrum of data validation software and services. Melissa Data's international operations readily enable access to local sales and support, including offices in the US, Europe and India. For more information or free product trials, visit www.MelissaData.com or call 1-800-MELISSA (635-4772). Follow Melissa Data on Twitter, Facebook, LinkedIn and YouTube.

About NetzTurm
NetzTurm GmbH specializes in creating online stores for various vendors, their plug-ins and configurators. The company was founded in 2007, and likewise offers search engine optimization services to businesses. The company is run by the slogan "No such thing as no can do."

MEDIA CONTACTS:

For Melissa Data:
Greg Brown
Vice President, Marketing
Melissa Data
Email Contact
(800) 635-4772 x130

For Melissa Data:
Jackie Zerbst
MPowered Public Relations
Email Contact
(714) 998-3448

For NetzTurm GmbH&Co.KG:
Am Johannisberg 73
53474 Bad Neuenahr
Tel.:+49 2641 9115470
Fax: +49 2641 9115472
Email Contact
www.NetzTurm.com

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