SYS-CON MEDIA Authors: Yeshim Deniz, Elizabeth White, Greg Ness, Sean Houghton, Glenn Rossman

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Sharp Celebrates Large Screen, High Resolution Leadership At CE Week 2014, Unveils New AQUOS 4K Ultra HD Large-Screen LED TVs

At CE Week Sharp introduced their first wave of 2015 entertainment products that will provide consumers more quality high resolution entertainment options for both large screen TVs and high resolution audio.

Continuing to innovate in the high resolution, large screen TV market, the new UD27 line of Sharp AQUOS® 4K Ultra HD LED TVs will be available in both 60” (60.1” diagonal) and 70” (69.5” diagonal) class screen sizes with unique picture quality technologies, a premium design and Sharp’s leading SmartCentral 3.0 Smart TV platform. Sharp is also updating the popular Sharp AQUOS HD series with beautifully redesigned 60” and 70” class models debuting this fall.

"Over the last three years Sharp has led the transformation of the home viewing experience with the introductions of 60”, 70”, 80” and 90” class screen sizes and unique picture quality technologies such as Quattron and Q+," says John Herrington, President, Sharp Electronics Marketing Corporation of America. "Our new Sharp AQUOS 4K Ultra HD LED TV couples the most popular large screen sizes with the finest high resolution picture technology. We’re also excited to extend high resolution to audio with the world’s first Wireless High Resolution Audio Player for an immersive audio experience."

At CE Week Sharp will also be demonstrating the innovative Sharp Wireless High Resolution Audio Player, the world’s only wireless high resolution audio player. Through Sharp’s implementation of sophisticated Wireless Speaker and Audio (WiSA) technology, listeners can experience performance-quality uncompressed, lossless, audiophile-quality (24-bit/96kHz) sound.

Leading the industry in high-resolution television

The new Sharp AQUOS 4K Ultra HD LED TV represents the state of the art in large screen TVs, combining unbeatable picture quality, a cutting edge smart platform, and gorgeous design. With a native 3840x2160 resolution, the new Sharp AQUOS 4K TVs are expected to feature THX 4K certification for picture quality.* Sharp’s AQUOS 4K Ultra HD UD1 line was the first 4K TV to receive THX certification when introduced in 2013.

The Sharp AQUOS 4K Ultra HD LED TVs will also feature the new SPECTROS™ Rich Color Display technology, for a 21% wider color spectrum than conventional LED HDTVs for more realistic landscapes, lush nature scenes, and natural skin tones.

This model is also packed with technology to ensure HD content on Sharp’s new 4K looks better than ever. Sharp’s new AquoDimming™ technology automatically enhances contrast and detail in HD images, so you never miss a detail, even in dark scenes, while Sharp’s proprietary Revelation™ Upscaler seamlessly displays images from any HD source at gorgeous UHD resolution.

With HEVC (H.265), the latest encoding technology, the UD27 TV is able to play 4K streaming content from streaming content providers, such as Netflix. All four HDMI® inputs can accept native 4K (3840 x 2160) signals, at up to 60 frames per second (fps) transmission. The Sharp AQUOS UD27 line meets all of the criteria for the updated Ultra HD definition that were announced by CEA this week.

The Sharp AQUOS 4K UD27 line also features Sharp’s new SmartCentral™ 3.0, which provides a pictorial, smart guide and offers search across live TV and built-in streaming services by title, genre, time and popularity. It’s so intelligent it will even help you discover new content by providing recommendations based on your preferences. All the best apps are available on SmartCentral 3.0 including Netflix, HuluPlus, YouTube, Pandora and Rhapsody and many more. **

With the SmartCentral 3.0 mobile app, available for free for iOS and Android, viewers can connect smartphones and tablets to Sharp AQUOS TVs to access, control and share content as well videos, pictures and music stored on your smart device.

The UD27 features a solid aluminum frame with a new, ultra-thin, 0.4”-wide bezel and brushed finish, with a stunning table stand, and will be available in September in both 60” and 70” class screen sizes at $2,999 and $4,499, respectively. Full specs are listed below. For more information please visit www.SharpUSA.com/UD27.

Big, bold, breathtaking clarity for every consumer

Sharp has also redesigned the large screen versions its popular AQUOS HD series of Full HD LED TVs. The new AQUOS HD line offers consumers the same great HD quality they have come to expect from the AQUOS HD line, along with SmartCentral Apps that provides instant access to all of the best apps.**

The fully redesigned Sharp AQUOS 660 line features an ultra-thin 0.4” bezel, narrow footprint and elegant modern stand.

The new AQUOS HD 660 line with be available this Fall in two of the most popular large TV sizes, 60” and 70” class. Consumers will see the large-screen difference with the 660 line. The 60” TV features 20 percent more screen area than a 55” class TV and the 70” TV offers 14 percent more screen area than a 65” class TV.

The world’s first wireless high resolution audio solution.

At CE Week 2014 Sharp will be demonstrating the world’s first Wireless High Resolution Audio Player. Based on the innovative Wireless Speakers and Audio (WiSA) standard, the Sharp Wireless High Resolution Audio Player (SD-WH1000U) can simultaneously transmit 7.1 channels of digital audio. Listeners can hear audiophile-quality (24 bit/96kHz) uncompressed audio without cables or wires, which can degrade a signal.

You can access your entire media library though the Sharp Wireless High Resolution Audio Player. The Sharp Wireless High Resolution Audio Player comes equipped with a SACD and Blu-ray disc drive and supports an extremely wide variety of media types and file formats including SACD, CD, Blu-ray, DVD (video only), FLAC, WAV, MP3 and DSD. The player can access files on a hard drive (via USB) and it can also connect to a home network to access files stored on a network-attached storage device or a networked computer. Navigation and content control are seamless via the compatible Sharp mobile app that will be introduced for both iOS and Android.

High quality audio signals from the player can be transmitted to any WiSA-compliant speaker system, or to any traditional passive speaker via the Sharp Wireless Bridge (VR-WR100U). Together they can bring the full freedom and fidelity of high resolution audio to any high-end speaker system—with the convenience and flexibility of a wireless setup. The Sharp player also transmits uncompressed Full HD video to your TV wirelessly using the Wireless HD (WiHD) standard and an included adapter.

Unlike Wi-Fi, which uses the crowded 2.4 GHz frequency band, the Sharp Wireless High Resolution Audio Player transmits at the much less densely packed 5.2-5.8 GHz band, thereby eliminating potential interference from other devices.

Sophisticated construction techniques and premium materials give Sharp’s Wireless High Resolution Audio Player absolute fidelity and supreme reliability. From all power supply components to all audio path components, all components have been hand-picked by Sharp engineers.

The Sharp Wireless High Resolution Audio Player will be available in September with an MSRP of $4,999. The Sharp Wireless Bridge will come to market at the same time and have an MSRP of $999. For more information on both these products, please visit www.SharpUSA.com/HiResAudio.

Sharp AQUOS 4K Ultra HD Series – UD27 Line Specs

  • 4K Ultra HD 2160p
  • 60”class (60.1” diagonal) LC-60UD27U; 70” class (69.5” diagonal) LC-70UD27U
  • THX 4K Certified (Anticipated)*
  • SPECTROS ™ Rich Color Display
  • AquoDimming™ Technology for enhanced contrast
  • Revelation™ Upscaler for HD Content
  • AquoMotion™ 480 with 120Hz Panel
  • 10M:1 Dynamic Contrast Ratio
  • 4 HDMI Inputs (all 4K Ready and 60fps) and 3 USB Ports
  • HEVC (H.265) for 4K streaming, including Netflix**
  • SmartCentral 3.0 Smart TV platform and mobile app
  • TV/Web Split Screen
  • Wallpaper Mode
  • 35W Audio with Subwoofer
  • Ultra-Thin Silver Brushed Solid Aluminum Bezel (0.4”)
  • MSRP: 70” class $4,499; 60” class $2,999
  • Available: September 2014

Sharp AQUOS HD Series – 660 Line Specs

  • Full HD 1080p
  • 60”class (60.1” diagonal) LC-60LE660U; 70” class (69.5” diagonal) LC-70LE660U Screen Sizes
  • Ultra-Thin Bezel (0.4”)
  • SmartCentral™ Apps Smart TV platform
  • 120Hz Panel
  • 3 HDMI Inputs and 1 USB Port
  • Dual Core Processor
  • Wallpaper Mode
  • MSRP: 60” class $1,199; 70” class $1,999
  • Available: September 2014

Sharp Wireless High Resolution Audio Player (SD-WH1000U)

  • Transmits High Quality Uncompressed Audio Signal (24-bit/96kHz) Wirelessly (WiSA Technology)
  • Transmits Uncompressed Full HD (up to 1080p) Resolution Video Wirelessly (WiHD Technology)
  • SACD / Blu-ray / DVD (Video only) Playback Capability
  • Navigation and content control via Sharp Mobile App
  • Supports WAV / FLAC / DSD / WMA / MP3 Audio File Formats
  • Playback from Network-Attached Storage Device & USB Device
  • High Rigidity Ridged Optical Drive
  • Aluminum Front / Side / Top Panels
  • R-Core Power Transformer
  • 3 HDMI Inputs, 1 Audio Optical Digital Input, 1 Audio Coaxial Digital Input and USB DAC (PC) Input
  • 2 HDMI Outputs (HDMI 1 Out:4K Upscaling & Support up to 7.1ch, HDMI 2 Out:Support up to 7.1ch), 1 Audio Optical Digital Output, 1 Audio Coaxial Digital Output, 2 Analog Outputs (XLR-L/R, RCA-L/R)
  • Ethernet terminal, RS-232C terminal and 2 USB terminals (Front & Rear)
  • MSRP: $4,999
  • Available: September 2014

Sharp Wireless Bridge (VR-WR100U)

  • Receives High Quality Uncompressed Audio Signal (24-bit/96kHz) Wirelessly (WiSA Technology)
  • Pairs with One Traditional Passive Speaker (Non-WiSA Speaker)
  • DSP Function for Custom Equalizer Capability (For Installer Setup Purpose Only)
  • Aluminum Front Panel
  • Output: 2 Audio Analog Ports (XLR & RCA Type), 1 RS232 Port
  • MSRP: $999
  • Available: September 2014

* THX Certification Pending

** Additional membership and/or fees may apply. Available internet connection required.

About Sharp Electronics Marketing Corporation of America (SEMCA):

SEMCA is the U.S. consumer electronics sales and marketing arm of Sharp Electronics Corporation, the U.S. subsidiary of Sharp Corporation. For more than 100 years, Sharp has led the way with new innovations and products that people genuinely desire. Pioneering a viewer-centered approach to television product development and design, Sharp currently offers the most comprehensive line of high-resolution large screen televisions in the industry including the AQUOS 4K, Q+, Q and HD TV series. Since 2010, Sharp has put more 60”+ televisions in American homes than any other manufacturer. Sharp home audio products also boast unparalleled sound technologies. Sharp’s other leading consumer electronics products include Insight® Microwave Drawer™ ovens and Plasmacluster® ion air conditioners and air purifiers. Sharp was named one of the Most Admired Brands in America and one of the 20 Most Loved Companies globally*. Learn more at www.SharpUSA.com.

*Sources: Buyology Inc., 2012; APCO Worldwide, 2013

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