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SYS-CON MEDIA Authors: Dana Gardner, Elizabeth White, Carmen Gonzalez, PagerDuty Blog, Liz McMillan

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Content Capsule Used as Portable Microsite Places Content Wherever Audience Seeks Information

NextWorks, creator of the new content marketing platform, the Content CapsuleTM, says the new product is being used as an alternative to microsites, while also providing clients with a complete digital marketing solution.

“Content Capsules present videos, images, documents and transactions in highly interactive and sharable creative units that function as microsites but can also be placed virtually anywhere on the Web where you want to reach an audience,” said Tim Bahr, NextWorks CEO. “You can embed Content Capsules on owned media, Facebook pages, news websites, blogs and channel partners and affinity groups sites. You can even use Content Capsules in paid media to help accelerate audience interaction and content sharing.”

Dr. Wendy Sue Swanson, a prominent physician online, recently used a Content Capsule as a complete digital solution to promote her new book, “Mama Doc Medicine,” published by the American Academy of Pediatrics.

“I was able to use the Content Capsule as our website, and as a Facebook app. It was embedded on blogs and TV stations were able to embed the Capsule on their websites,” said Dr. Swanson.

Content Capsules can be altered for use with internal audiences, investors, sales teams and other stakeholders. They can even function as tablet-delivered sales tools. Wherever a Content Capsule is embedded, a 24/7 real-time analytics dashboard measures all interactions with every piece of content. Content in a Content Capsule can be updated and changed in direct response to audience interactions or as new events occur throughout the lifecycle of a campaign. When a change is made, all instances of a Content Capsule in distribution update simultaneously.

The turnkey content distribution platform can be delivered in a matter of days and can result in significant cost savings over traditional microsites and other forms of content syndication.

About NextWorks

NextWorks is a next-generation content marketing company that creatively produces, packages and delivers multiple forms of content on unique interactive platforms. The company’s Content Capsule™ syndication platforms are designed to provide viewers all information necessary to understand client stories and take desired actions, without leaving client content. All interactions with every piece of content are monitored and measured. Data collected is used to update and enhance content while in distribution, guide production of future content and provide clients’ the ability to program content across all digital channels. The company also offers a full range of video production services, as well as other forms of creative content development. www.nextworks.com

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