|By Marketwired .
|June 25, 2014 10:15 AM EDT
NEW YORK, NY -- (Marketwired) -- 06/25/14 -- Alexis Abramson, PhD, the leading industry expert for those over 50, signs with top Agent Alan Morell, Creative Management Partners for her career initiatives. "Dr. Alexis" is an inspiring speaker, corporate consultant, successful author and award-winning entrepreneur and journalist. Her commitment to baby boomers, mature adults and caregivers has been featured in many national publications including TIME, FORBES, WALL STREET JOURNAL, ENTRENPRENUER AND PEOPLE magazines.
"I'm very excited to sign with Alan Morell for representation as we work together to achieve our mutual mandate for my expertise in literary, continued network exposure and licensing of my products. Alan has a stellar reputation and paramount contacts -- I truly look forward to working with him," said Dr. Abramson.
Said Agent Alan Morell: "Dr. Alexis is an Emmy and Gracie award-winning journalist who is THE BABY BOOMER EXPERT without equal having appeared frequently as an on-air expert Gerontologist for NBC's Today show, Weekend Today and the CBS Early Show. I am excited to work with Dr. Alexis to open up the untapped 50+ market by aligning ourselves with companies that are passionate about boomers, caregivers and older adults and have their best interests in mind."
About The 50 Plus Market:
There are more older adults alive right now than in all of human history combined. According to the U.S. Census Bureau approximately forty million people are currently over the age of fifty in the U.S. By 2030, the over-65 demographic will represent more than a quarter of the population. The size and buying power of the Baby Boomer and Senior demographics are staggering, but many companies mistakenly vastly underestimate the viability of today's mature adults.
Consider these eye opening statistics:
- 77% of the current wealth in the United States is being controlled by older adults
- The 55+ age group controls more than three-fourths of America's wealth
- Boomers and seniors have a net worth that is 3x that of the younger generations
- Baby Boomers account for nearly $230 billion, or 55% of consumer packaged goods sales each year
- 96% of Baby Boomers participate in word-of-mouth or viral marketing by passing product or service information on to friends and family members
About Alexis Abramson, PhD:
Alexis Abramson, PhD (www.alexisabramson.com) is a leading industry expert for those over 50. She is an inspiring speaker, corporate consultant, blogger, spokesperson, researcher, author and award winning entrepreneur and journalist. Her enduring commitment to baby boomers, caregivers and mature adults has been featured in many national publications, including Time, Forbes, the Wall Street Journal, AARP Magazine, Entrepreneur, Home Health, Business Week and People.
Dr. Abramson is an Emmy and Gracie award-winning journalist who has appeared frequently as an on-air expert gerontologist for NBC's Today show, CNN, CBS, RLTV, MSNBC and numerous other media outlets. Dr. Alexis is also a featured blogger on many top tier websites including YAHOO!, HuffingtonPost, Sharecare and Caregiving.com. She is highly sought after as a keynote speaker at industry conferences, bringing awareness of baby boomer, caregiver and mature adult trends to corporations, consumers, government agencies and non-profit groups.
As a proven industry expert, Abramson has worked closely as a market consultant, lead researcher and spokesperson with major corporate organizations including AARP, Delta Airlines, Duracell, the Arthritis Foundation, Harry & David, Cohn & Wolfe, sanofi-aventis, Kimberly Clark, Comcast, Philips Electronics, Edelman, Bank of Montreal, Siemens, American Automobile Association, Golin Harris, General Mills, Hearing Life, Century 21, Beltone, Subway, Humana, Ogilvy PR, CareLine, RLTV, Walmart, P&G and many more.
Dr. Abramson is the author of four highly-acclaimed books - The 55+ Fact Book, a collection of must-know facts, statistics, and interesting information about the 55+ demographic; The Caregivers Survival Handbook, a guide to help caregivers balance the responsibilities of caring for others and for themselves; Home Safety for Seniors, a room-by-room reference and idea book for making independent senior and home-bound living easier and The Medicare Resource Guide, a comprehensive collection of resources and documents necessary for individuals caring for aging friends or family members. Dr. Alexis' next book, How to Guide for the 50+, is a comprehensive guide revealing the best-kept secrets for a happy and healthy life.
Her dedication to baby boomers, caregivers and mature adults has won Abramson a number of professional accolades, including Working Woman Magazine's General Entrepreneurial Excellence Award, Atlanta Small Business' Person of the Year Award, 40 Under 40 Award, American Society of Aging's Outstanding Small Business Award and many others. Dr. Abramson received her Doctorate in Gerontology from the prestigious University of Southern California's Davis School of Gerontology.
Doctors represented by Agent Alan Morell for Literary, Broadcast, Fortune 500 Company's past and present: Dr. Bob Arnot: ("Aztec Diet" by HarperCollins NY Times Best Seller; Broadcast NBC; Campaigns: Google Health, General Mills, Pfizer, Products with VitaQuest; TV Series with RLTV under development); Dr. John Whyte: ("Is this Normal" by Rodale Press; Discovery Communications; Campaigns: Johnson & Johnson; Lily); Dr. Vijay Vad: ("Stop Pain" by Hay House; Broadcast: PBS); Dr. Alan Xenakis: ("Heart Truth Campaign"; Broadcast CBS); Dr. Eric Fisher: ("Eddie and the Emoticons"; Broadcast: CNN FOX; Dr. Jingdaun Yang: ("Facing East" with Designer Norma Kamali for HarperCollins, Products with VitaQuest) ; Dr. Christine Dumas: ABC "Katie" Show (Panther Bio; Private Access Pharma Sector); Giovanni Campaniele, MD (Health Heart with Sarah Toland; VitaQuest).
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