|By Marketwired .||
|June 25, 2014 12:10 PM EDT||
TEMPE, AZ -- (Marketwired) -- 06/25/14 -- American Green (OTC Pink: ERBB) (PINKSHEETS: ERBB) will complete the purchase of Green Universe, a leading hydroponics retailer located in Sonoma, California. The deal is set to finalize at the San Francisco Cannabis Cup, which will be held at the Sonoma Fairgrounds Saturday, June 29, 2014.
The soon-to-be-called American Green Universe hydroponics store will continue to service many grow facilities throughout Sonoma County and surrounding areas, as well selling to customers online with its premium lines of cultivation products.
"Working closely with and better understanding the needs of growers is an important part of us perfecting the Jurassic Cultivation System. There is no better way of gaining knowledge of the community than servicing it," says Michael Silvia, Director of the Jurassic Grow division at American Green. "We're looking forward to extending our relationship deeper into the community through this acquisition."
The Jurassic Cultivation System empowers growers to increase yield and decrease time to harvest in many cases, all while reducing the cost to grow. The Jurassic Cultivation System is the future of effective and efficient growing and will only continue to improve with partners like Green Universe.
Sonoma County is located in the heart of arguably the most heralded growing region in the United States. The ideal climate is just one of several reasons why so many industry pioneers have set up their roots there, both individuals and companies. The area is an integral part of California wine country, where high quality products are not just expected but demanded. Sonoma is on the southern edge of the Emerald Triangle where growing the highest quality Cannabis is considered a way of life with easy and economical distribution methods to large populations of potential customers throughout the Bay Area and Northern California.
"If you are opening a retail clothing flagship, you do it on 5th Avenue in Manhattan. If you want a flagship cultivation store, Sonoma can easily be considered the epicenter. The people there are not afraid to let you know if your product is good or bad and they know the difference. That is a great thing for our business," says American Green president Stephen Shearin.
American Green is continuing to grow its presence nationwide through strategic partnerships with leading cannabis retailers, as the popular and world's first consumer-operated, automated ZaZZZ marijuana vending machine began shipping out nationwide last week, starting with dispensaries in Colorado.
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About American Green
American Green (OTC Pink: ERBB) (PINKSHEETS: ERBB) is a retail and medical marijuana company focused on growing cannabis businesses through the sale and use of innovative products and solutions. Formally Altitude Organix, American Green became the first publicly traded medical marijuana dispensary brand in the world.
Since 2009, the company has developed retail, brand, and commercial cultivating solutions with its licensed medical marijuana retail dispensaries. The Company has developed an "automated dispensary," called the ZaZZZ machine, which will offer the company's proprietary cannabis products to qualified adults in the US and around the world under its "American Green" brand. Besides the ZaZZZ machine, the company has several media properties, a cultivation division including Jurassic water, and is continually developing new product and growth opportunities.