SYS-CON MEDIA Authors: Vormetric Blog, Jason Bloomberg, Liz McMillan, Pat Romanski, Elizabeth White

News Feed Item

DEFY Media Heads to VidCon with Launch of Its “Creators Program”

DEFY Media, a leading creator and distributor of digital content and home to top media and YouTube brands SMOSH, AWEMe, Clevver, and Break, today announced the launch of its “Creators Program.” The program will build upon the company’s established YouTube partner network with new programming and co-production offerings that will allow qualified YouTube creators the ability to leverage new distribution channels and explore additional revenue opportunities.

The “Creators Program” provides content partners with personalized strategic services and resources leveraging DEFY Media’s in-house expertise in building brand franchises and successful multi-platform expansion across mobile apps, retail and digital merchandising, sponsorship, and content syndication. Partners will work closely with DEFY’s creative lab for the development of new content initiatives and talent collaborations unique to DEFY Media’s owned and operated portfolio of top ranked digital brands and award-winning talent across comedy, entertainment, gaming, beauty and fashion that together reach more than 155 million unique viewers each month.

“DEFY Media’s ‘Creators Program’ stands apart by giving digital talent a true one-on-one experience centered on building the right opportunities and partnerships that will take their careers to the next level,” commented Michael Chiang, DEFY Media’s SVP of Strategy & Operations. “Our partners will collaborate with the same team behind the success of some of the biggest digital brands in the world and tap into valuable resources to build a business beyond their personal channel.”

Launch partners include popular digital talents Kingsley, Greg Benson, Marié Digby and Game Theorists’ Matthew Patrick, who will each debut new projects in partnership with DEFY Media in the coming months:

  • Greg Benson (actor, writer, director/Mediocre Films): Greg contributed to Break.com’s recent “Prank it FWD” program, producing a heartwarming black-tie event at a homeless shelter that helped drive the program past 25 million views and a significant donation to a charitable partner. Greg continues as an ambassador of the program which returns this holiday season.
  • Kingsley: Nearing three million YouTube subscribers and over 300 million views, Kingsley is the leading voice of poignant and comedic commentary on pop culture, entertainment, memes, and celebrity lifestyle. Kingsley’s next big project is a ClevverTV show that takes it all to the next level.
  • Marié Digby (singer, songwriter, musician): This multi-talented musical powerhouse will release Chimera later this summer, an EP of original songs and accompanying music videos co-produced and distributed through DEFY Media.
  • Matthew Patrick (Game Theorists): Fusing video games and science, Matthew Patrick's Game Theorists (2.2M subs) is one of YouTube's most unique gaming channels and one of the platform's top 100 fastest-growing. Matthew will leverage DEFY’s content syndication relationships and expansive gaming portfolio that includes The Escapist, Gamefront, and Game Trailers.

“I’ve been working with DEFY Media for almost two years and the opportunity to create something new and different for my viewers is incredible,” commented Kingsley. “I really love creating funny, insightful, and honest content and commentary on my channel, however, hosting a pop-culture and entertainment show has been a goal of mine and I’m excited to see this come to fruition with DEFY and ClevverTV.”

DEFY Media recently announced a strategic partnership and investment from VIACOM that included DEFY’s acquisition of leading gaming properties Game Trailers, Addicting Games and Shockwave, expanding the company’s unmatched reach to 13-34 consumers across its owned and operated brand brand portfolio which includes Break, SMOSH, AWEme, Clevver, The Gloss, Made Man and Screen Junkies DEFY counts more than 40MM YouTube subscribers, 55MM social media followers and recently surpassed 10MM downloads of its mobile viewing and gaming apps.

About DEFY MEDIA

DEFY Media is the definitive media company for the digital generation, formed by the 2013 merger of Alloy Digital and Break Media. The merger united two companies with strong legacies and expertise in creating influential and culturally significant entertainment properties for 12-34 year old consumers. DEFY Media creates some of the most popular content in digital under its leading portfolio of brands, including Break, Clevver, Made Man, SMOSH, Screen Junkies, The Gloss, and The Escapist, together reaching over 155 million consumers monthly through owned web, YouTube, mobile, social, and emerging OTT platforms. The world's top brands partner with DEFY to build immersive advertising solutions that deliver unparalleled access to this influential audience. With uniquely integrated capabilities in content development, studio production, distribution and promotion, DEFY Media is built for content delivery in the digital age. Please visit us at www.DEFYMedia.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Docker offers a new, lightweight approach to application portability. Applications are shipped using a common container format and managed with a high-level API. Their processes run within isolated namespaces that abstract the operating environment independently of the distribution, versions, network setup, and other details of this environment. This "containerization" has often been nicknamed "the new virtualization." But containers are more than lightweight virtual machines. Beyond their small...
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use c...
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focu...
“This win means a great deal to us because it is decided by the readers – the people who understand how use of our technology enables new insights that drive the business,” said Matt Davies, senior director, EMEA marketing, Splunk. “Splunk Enterprise enables organizations to improve service levels, reduce operations costs, mitigate security risks, enhance DevOps collaboration, create new product and service offerings and obtain deeper insight into customer behavior. Being named Best Business App...
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP ...
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile ...
At 15th Cloud Expo, Shrikant Pattathil, Executive Vice President at Harbinger Systems, demos a video delivery platform that helps you do interactive videos. He discusses how Harbinger is accomplishing it in the cloud world, the problems they faced and the choices they made to get around these problems.
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, focused on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud platfo...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water,...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by minin...
Between the compelling mockups and specs produced by your analysts and designers, and the resulting application built by your developers, there is a gulf where projects fail, costs spiral out of control, and applications fall short of requirements. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, will present a new approach where business and development users collaborate – each using tools appropriate to their goals and expertise – to build mo...