SYS-CON MEDIA Authors: Bob Gourley, Sandi Mappic, Eric Brown, RealWire News Distribution, Kevin Benedict

News Feed Item

Digital Signage Is Communication's Front Runner at The DICK'S Sporting Goods Pittsburgh Marathon

PITTSBURGH, PA--(Marketwired - June 25, 2014) - The DICK'S Sporting Goods Pittsburgh Marathon hosted their sixth annual event earlier this month. More than 30,000 people participated in city-wide event and at the GNC Live Well Pittsburgh Health and Fitness Expo. Teaming up with DICK'S Sporting Goods allowed Industry Weapon to showcase how digital signage engages participants with up-to-date information and interactive experiences.

An event this large typically poses communication challenges but DICK'S Sporting Goods found a simple solution through Industry Weapon's digital signage. At the event were three interactive kiosks and a 2x2 video wall at the Convention Center. Attendees used social feeds like Twitter, Instagram and Flickr by hashtagging the promoted #RunFor on their social content. The interactive kiosks were touch screens fitted with a custom "endless aisle" shopping experience, allowing shoppers to browse and buy the latest gear.

"Both forms of digital signage significantly increase audience dwell time, drive revenue and enhance the experience for viewers," said Christian Armstrong, Director of Client Services at Industry Weapon.

Social Video walls are the perfect way to engage with large audiences, they spark interest and create stronger brand awareness. People today expect instant access to information -- especially social information which already provides constant connection. Integrating with social media creates a personalized interaction and provides timely, focused content that constantly updates. Social media integrations are the simplest way to get relevant messaging on the screens with minimal effort and build a stronger relationship with viewers. Social posts also stay on-brand because displayed messaging is supervised through Industry Weapon's approval system.

Interactivity continues to impress consumers and provide rich metrics to companies deploying touch screens. Viewers react positively when given control of how they view content. Creating their own path to access messaging leads to a more rewarding and entertaining experience. Consumers want to interact with a product before making a purchase decision; they want visual details instead of an associate's sales pitch.

During the marathon, each kiosk allowed a visitor to browse a curated selection of running shoes and apparel. The customer then had the ability to drag items to a custom locker or shopping cart. Upon viewing their locker, they are presented with a QR code or short link to load their items to a mobile device and finalize their purchase. Retailers then can suggest similar items or add-ons and collect data while bridging the gap between media channels such as digital signage and their website. The DICK'S Sporting Goods Pittsburgh Marathon was a perfect opportunity to showcase the benefits digital signage can bring to events that are outside of a traditional retail space.

About Industry Weapon Inc.:
Industry Weapon (www.industryweapon.com), a digital media company, specializes in simplifying and advancing the applications of digital signage. The SaaS solution enables subscribers to design, schedule and publish multimedia content and integrated data sources to screens, kiosks, tablets and mobile devices. Industry Weapon's solution is suited for all industries and includes 24/7 free training and support along with design and creative services.

Image Available: http://www.marketwire.com/library/MwGo/2014/4/9/11G014322/Images/d2-318505414791.jpg
Image Available: http://www.marketwire.com/library/MwGo/2014/4/9/11G014322/Images/d1-980425605819.jpg

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.