SYS-CON MEDIA Authors: Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel, Peter Silva

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i.Dental Launches Invisalign(R) Dedicated Clinic



i.Dental Invisalign Dedicated Clinic wants Singaporeans to experience the Invisalign experience by providing premium, trustworthy, and professional service.

Singapore, June 26, 2014 - (ACN Newswire) - i.Dental Clinic, an Invisalign Platinum Elite Provider and trusted name in the field of dentistry, announced today the launch of the i.Dental Invisalign Dedicated Clinic in Singapore. This clinic uses cutting edge dental technology to bring out one's best smile of healthy and beautiful teeth.

"Studies[1] have shown that 8 in 10 surveyed Singaporeans think people with straight teeth are happy. This figure was also consistent in showing that they thought they were more likely to get a date," said Julie Tay, Asia Pacific Vice President of Align Technology, makers of the Invisalign system - the leading clear aligner brand. "This shows that Singaporeans are aware that straight teeth can boost one's self-esteem."

The same study showed that 46% of surveyed Singaporeans resisted dental treatment due to fear of pain. 22% resisted due to a prior uncomfortable experience and 20% thought they were too old for orthodontic treatment.

"Invisalign clear aligners minimises discomfort by moving your teeth bit by bit with each tray," said Dr. Cheng Eng Wah, founder and principal surgeon at i.Dental. The clinic will also feature other state-of-the-art technologies like the iTero intraoral Scanner to capture impressions of teeth making it easier to get started. "Your smile is unique to you and here at i.Dental, we bring out your best smile, to best suit your face."

i.Dental provides dental services for children, teens, adults, and ageing adults using preventive, restorative and aesthetic dental treatment. This broad range of services parallels the fact that Invisalign clear aligners are suitable for teens and adults.

Come 25 June, the opening of the i.Dental Invisalign Dedicated Clinic will be overseen by Mr. Thomas M. Prescott, President and Chief Executive Officer of Align Technology Inc. The newly renovated clinic will be situated at Capital Tower, #09-13, and will be open from Mondays to Fridays from 9 A.M. to 8 P.M., and on Saturdays from 9 A.M. to 5 P.M.

[1] Project Bling Survey, a study commissioned by Align Technology, Inc. in 2013 and conducted by Nielsen for Singaporeans aged 18 years and older. Data on file.

About i.Dental Surgeons

A trusted name in the field of dentistry for over 23 years, i.Dental Surgeons is an established dental practice that is dedicated to providing premium quality patient care services using innovative, evidence-based technology. Specialising in professional and pain-free dental care that utilizes the latest in dental laser and treatment technology, i.Dental Surgeons' comprehensive suite of dental care services range from regular dental health screening and hygiene services, cosmetic and restorative dentistry, prosthodontics (crowns, bridges and dentures), orthodontics (straightening of crooked teeth), periodontics (gums and gum diseases), to endodontics and pain management. Having helped more than 10,000 patients to date and averaging approximately 400 new Invisalign cases per year, i.Dental's Invisalign Dedicated Clinic will be the fifth clinic to join the suite of i.Dental clinics, helmed by founder and principal surgeon Dr Cheng Eng Wah. For more information on i.Dental's quality services, visit www.iDental.com.sg

About Align Technology, Inc.

Align Technology is the leader in modern clear aligner orthodontics that designs, manufactures and markets the Invisalign system, which provides dental professionals with a range of treatment options for adults and teenagers. The Company also offers the iTero 3D digital scanning system and services for orthodontic and restorative dentistry. Align Technology was founded in March 1997 and received FDA clearance to market Invisalign in 1998. Visit www.aligntech.com for more information. For additional information about Invisalign or to find an Invisalign provider in your area, please visit sea.invisalign.com. For additional information about iTero, please visit www.itero.com

About Invisalign

Adults and teens now have a modern choice for straightening their teeth. No more wires and brackets required - the Invisalign system is the clear alternative to metal braces that uses a series of virtually invisible and removable aligners that gradually move teeth over time. The benefits include: being removable, no food restrictions, minimal interference with sports or other activities, and teeth get straightened without most people knowing they are in treatment. Learn more and find a provider at sea.invisalign.com. All Invisalign products are designed, manufactured and marketed by Align Technology, Inc. (ALGN).

Source: Align Technology, Inc.

Copyright 2014 ACN Newswire. All rights reserved.

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