SYS-CON MEDIA Authors: Carmen Gonzalez, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

News Feed Item

    Audi and Somo Rev up Goodwood Festival of Speed Experience

Audi UK has teamed up with Somo, the world’s largest independent mobile solutions company, to create groundbreaking experiences for fans at the Goodwood Festival of Speed using Google Glass, Oculus Rift, and more technologies leading today’s connected world.

At Europe’s leading motor event, Audi will showcase its range of cars to racing fans, car fanatics and potential Audi owners. Leading with the latest in mobile, wearable, and virtual reality technology, Audi and Somo have developed captivating experiences for fans both at the event and participating remotely via social channels.

With Oculus Rift, visitors to the moving motor show will truly feel as if they are whizzing around a hot lap of the world-renowned Silverstone circuit driven by three times Le Mans Winner Allan McNish. Guests will be completely immersed within the interior of either an R8 or RS 6 whilst racing competitors along this historic circuit using the Oculus Rift virtual reality headset.

Igniting the competitive spirits of test drivers at the quattro off road area, the ‘King of quattro’ app will enhance the experience within the five quattro models available for visitors to drive. The app will record drivers’ key statistics as they complete their laps using the iPad’s internal gyroscope and accelerometer to monitor acceleration and braking. Each lap will be scored with the winner of each day presented with a special Audi prize.

In a pioneering use of Google Glass, an Audi fan chosen through an ‘Audi VIP’ competition on Twitter will bring Audi’s Vorsprung durch Technik proposition to life, streaming a first-hand experience of Goodwood via social media. Throughout the day, the fan will field questions, carry out tasks and respond to comments posted by the Audi UK online community on Twitter using a Samsung Gear 2 smart watch. More details about the VIP experience can be found in this video.

Along with a host of further digital experiences on the main stand, these collaborative initiatives create deep engagement for fans both at the event and remotely, making Audi one of the most technologically advanced brands at this year’s event.

Hugh Fletcher, National Digital Manager, Audi said: “ We’re really excited about some of the technology on show at this year’s Festival of Speed. With Vorsprung durch Technik at the core of the Audi brand, and through some cutting edge digital products like Google Glass and Oculus Rift, we want to give our fans and owners the best experience possible, whether they’re at the Festival or whether they’re following from home.”

Carl Uminski, Somo COO and co-founder, added: “Goodwood is the place to showcase the very latest in technological advancement and Audi is dominating by incorporating exciting new platforms such as Google Glass and Oculus Rift. Together, we’ve brought these technologies to real life allowing Audi fans to get closer to the cars they love than ever before.”

About Somo:

Somo (www.somoglobal.com) is the world’s largest independent, full-service mobile solutions company, with a mission to help businesses make sense of the complex, fragmented and changing connected world to increase sales, develop customer engagement and enhance productivity.

The company has three focused business units, linked by a world-class strategy and innovation team:

  • Custom product development
  • Connected customer marketing
  • Products and platforms

Somo has built some of the most innovative and creative products in the market and run some of the most successful campaigns for brands all over the world such as Audi, De Beers, BP, New York Times and AirAsia Expedia. Founded in 2009, the privately-held company of more than 180 employees is based in London and has offices in New York, Singapore, Berlin, San Francisco and Los Angeles.

www.somoglobal.com
@somoglobal

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
What do a firewall and a fortress have in common? They are no longer strong enough to protect the valuables housed inside. Like the walls of an old fortress, the cracks in the firewall are allowing the bad guys to slip in - unannounced and unnoticed. By the time these thieves get in, the damage is already done and the network is already compromised. Intellectual property is easily slipped out the back door leaving no trace of forced entry. If we want to reign in on these cybercriminals, it's hig...
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will w...
"ElasticBox is an enterprise company that makes it very easy for developers and IT ops to collaborate to develop, build and deploy applications on any cloud - private, public or hybrid," stated Monish Sharma, VP of Customer Success at ElasticBox, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The term culture has had a polarizing effect among DevOps supporters. Some propose that culture change is critical for success with DevOps, but are remiss to define culture. Some talk about a DevOps culture but then reference activities that could lead to culture change and there are those that talk about culture change as a set of behaviors that need to be adopted by those in IT. There is no question that businesses successful in adopting a DevOps mindset have seen departmental culture change, ...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from ha...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective ...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...