Click here to close now.

SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Peter Silva, Glenn Rossman, Kevin Jackson

News Feed Item

The LE TOTE Experience: One of a Kind Shopping Platform Continues to Evolve as a Company With New Personalization Algorithm

SAN FRANCISCO, CA--(Marketwired - June 26, 2014) - LE TOTE, the one of a kind-shopping platform that launched in 2013, continues to evolve in the marketplace and break new ground in the online fashion shopping experience. With the creation and release of the company's new personalization algorithm, women have access to a wider variety of pieces and can essentially customize the service to fully match their personalities -- rather than trying to bend their preferences to the limited options available to them, like with other online fashion services.

Focusing on the enhancement of the customer experience has also allowed LE TOTE to both increase their current customer base and attract new investors, both of which are qualities that will propel the company to success over the next several years.

LE TOTE has evolved significantly as a company since its initial launch in the early months of 2013. The original concept involved allowing people to subscribe to a "tote" of three garments and two accessories they would receive in the mail. This unique subscription service allowed customers to completely update their own wardrobe with a variety of on-trend items for one low monthly price. As the contents of the totes changed on a monthly basis and also varied depending on the individual, no two people ever received quite the same tote.

LE TOTE's mission continues to be the same -- to provide women variety for everyday wear without breaking the bank. However, over the last 6 months the service has evolved into a fully personalized, interactive shopping experience. LE TOTE has created an algorithm, a virtual stylist of sorts, that understands customers based on their measurements, age, location, choice of items they put into their "closet."

Most importantly, the algorithm makes use of all the customer feedback to personalize the customer's experience in a way that no other retailers have been able to match. The algorithm, internally named "Chloe" as an homage to it's very first customer service agent, now styles over 80% of the totes that go out. This has not only allowed the company to focus more heavily on the customer but to really offer her a personalized experience like none other.

Customers provide style and fit feedback in the form of structured data, which is analyzed and used by the recommendation algorithm to select new pieces for each customer. The algorithm analyzes the data to select items that are based on hundreds of different data points for a particular customer.

Ben Lerer of Lerer Hippeau Ventures, one of the company's initial investors, was quoted as saying "LE TOTE brings much-needed innovation to the women's apparel and accessories market" when discussing the new direction that the company has taken over the course of the last six months. He continued by discussing the company's collection of data, and how it was used to build a holistic profile of every one of their customers. This holistic profile is then used to help personalize and enhance the shopping experience, which has gone a long way towards increasing customer satisfaction and retention levels.

As a result, LE TOTE is seeing historically high retention and growth rates. This has also allowed the company to expand its existing user base by 30-40% month after month much more efficiently. LE TOTE believes that Chloe will allow the company to grow significantly without compromising the customer experience.

LE TOTE was founded by Brett Northart and Rakesh Tondon, who wanted to take the offline behavior of swapping and sharing clothes to an online, nationally shared closet. LE TOTE works with brands and designers such as House of Harlow, BB Dakota, LNA, BCBG, and French Connection that offer customers the selection they need to be fashionable every day.

For more information about LE TOTE, please visit www.letote.com.

The following files are available for download:

Image Available: http://www.marketwire.com/library/MwGo/2014/6/25/11G017515/Images/LE_TOTE_copy-616192909323.jpg

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, includin...
The Workspace-as-a-Service (WaaS) market will grow to $6.4B by 2018. In his session at 16th Cloud Expo, Seth Bostock, CEO of IndependenceIT, will begin by walking the audience through the evolution of Workspace as-a-Service, where it is now vs. where it going. To look beyond the desktop we must understand exactly what WaaS is, who the users are, and where it is going in the future. IT departments, ISVs and service providers must look to workflow and automation capabilities to adapt to growing ...
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impac...
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of present...
Platform-as-a-Service (PaaS) is a technology designed to make DevOps easier and allow developers to focus on application development. The PaaS takes care of provisioning, scaling, HA, and other cloud management aspects. Apache Stratos is a PaaS codebase developed in Apache and designed to create a highly productive developer environment while also supporting powerful deployment options. Integration with the Docker platform, CoreOS Linux distribution, and Kubernetes container management system ...
Cloud data governance was previously an avoided function when cloud deployments were relatively small. With the rapid adoption in public cloud – both rogue and sanctioned, it’s not uncommon to find regulated data dumped into public cloud and unprotected. This is why enterprises and cloud providers alike need to embrace a cloud data governance function and map policies, processes and technology controls accordingly. In her session at 15th Cloud Expo, Evelyn de Souza, Data Privacy and Compliance...
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, will analyze a range of cloud offerings (IaaS, PaaS, SaaS) and discuss the benefits/challenges of migrating to each of...
As organizations shift toward IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection &E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his session at 16th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships, will disc...
Hadoop as a Service (as offered by handful of niche vendors now) is a cloud computing solution that makes medium and large-scale data processing accessible, easy, fast and inexpensive. In his session at Big Data Expo, Kumar Ramamurthy, Vice President and Chief Technologist, EIM & Big Data, at Virtusa, will discuss how this is achieved by eliminating the operational challenges of running Hadoop, so one can focus on business growth. The fragmented Hadoop distribution world and various PaaS soluti...
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch ...
VictorOps is making on-call suck less with the only collaborative alert management platform on the market. With easy on-call scheduling management, a real-time incident timeline that gives you contextual relevance around your alerts and powerful reporting features that make post-mortems more effective, VictorOps helps your IT/DevOps team solve problems faster.
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, will discuss why containers should be paired with new architectural practices such as microservices ra...
Roberto Medrano, Executive Vice President at SOA Software, had reached 30,000 page views on his home page - http://RobertoMedrano.SYS-CON.com/ - on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, and SOA World Magazine. He is a recognized executive in the information technology fields of SOA, internet security, governance, and compliance. He has extensive experience with both start-ups and large companies, having been ...
HP and Aruba Networks on Monday announced a definitive agreement for HP to acquire Aruba, a provider of next-generation network access solutions for the mobile enterprise, for $24.67 per share in cash. The equity value of the transaction is approximately $3.0 billion, and net of cash and debt approximately $2.7 billion. Both companies' boards of directors have approved the deal. "Enterprises are facing a mobile-first world and are looking for solutions that help them transition legacy investme...
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focu...