SYS-CON MEDIA Authors: Elizabeth White, Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith

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'Bring Yer Ginger' Brings Some Spice to the Party

Great Western Launches Seasonal New Brew at SaskJazz Festival

SASKATOON, SASKATCHEWAN -- (Marketwired) -- 06/26/14 --

Editors Note: A photo for this release will be available on the Canadian Press picture wire via Marketwired.

Gingers stand out in a crowd. They add a little spice to our lives. During the summer months, they may be forced to take shelter in the shade, but this summer Great Western Brewing is set to reward Gingers for all that they do with their new seasonal brew - 'Bring Yer Ginger'. Perfect for summer BBQ gatherings and afternoons on the backyard patio, 'Bring Yer Ginger' is arriving just in time for one of Saskatchewan's favourite summer events, the Saskatchewan Jazz Festival.

"Great Western Brewing is all about celebrating everything that is special and unique in Saskatchewan," says Michael Micovcin, President and CEO, Great Western Brewing Company. "With the launch of 'Bring Yer Ginger' we are showcasing our independent spirit and bringing something refreshing and different to our consumers for the summer season."

This seasonal offering is a 4.6%, refreshing twist on a traditional Shandy with a delicious and zesty ginger finish. 'Bring Yer Ginger' will be available in a unique 4 x 355ml pack where you buy your beer throughout Saskatchewan, and in the licensed venues at the PotashCorp Club Jazz venue and TD Mainstage, Bessborough Gardens throughout the Saskatchewan Jazz Festival.

To celebrate the launch, Great Western Brewing brought in "super fan" and one of Canada's most engaging Gingers, Cameron Hughes, to encourage fans at the Festival to tap into their inner Ginger and try out the new 'Bring Yer Ginger' offering. Cameron hit the streets of Saskatoon and the Saskatchewan Jazz Festival, transforming locals into honourary Gingers through the magic of technology, and providing samples of the 'Bring Yer Ginger' seasonal brew.

About Great Western Brewing Company

The recipient of four Canadian Brewing Awards in 2014, Great Western Brewing Company brews premium beer with the finest 100% Saskatchewan barley for a taste that's uniquely Western and truly great.

Great Western Brewing Company produces three core brand families of beer: Original 16, Great Western Brand Family, and Brewhouse. The company has received numerous international awards for its premium beer and has been selected numerous times as one of the 50 Best Managed Companies in Canada.

For more information, please visit www.gwbc.ca

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