SYS-CON MEDIA Authors: Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith, Elizabeth White

News Feed Item

Fliptop Launches Predictive Lead Scoring Application on Salesforce1 AppExchange

Salesforce Customers Now Have Access to the Fastest, Most Comprehensive Predictive Lead Scoring Solution That Passes Salesforce's Strict Security Requirements

SAN FRANCISCO, CA -- (Marketwired) -- 06/26/14 -- Fliptop has released its cloud-based predictive lead scoring application on the Salesforce1 AppExchange, enabling B2B companies to use data science instead of "gut feel" to prioritize leads and accounts. Fliptop analyzes thousands of internal and external data points, and uses cutting-edge machine learning techniques to help companies increase lead conversion rates and revenue. Fliptop is currently available on the AppExchange at www.appexchange.com.

Comments on the News

  • "Before using Fliptop, we were treating all website leads the same," says Norman Happ, VP of Enterprise Sales at Intuit. "In just a few months of using Fliptop, we saw a 75% revenue boost. We're also closing deals a lot faster. We are completely sold on the concept of predictive analytics for lead scoring."

  • "Having Fliptop is like having a million-dollar data science team on staff, dedicated to finding the best leads and marketing programs just for us," says Brian Kelly, CMO of InsideView. "It's a no-brainer for any modern B2B marketer."

  • "Savvy B2B marketers are turning to predictive lead scoring to give them an unfair advantage," says Doug Camplejohn, CEO at Fliptop. "Fliptop's tight integration with Salesforce means that customers now have the easiest, fastest and most secure way to extract value from the data they are already collecting in Salesforce."

  • "Companies are looking to transform the way they connect with customers, partners and employees to thrive in today's connected world," said Ron Huddleston, senior vice president, ISV & Channel, salesforce.com. "By leveraging the power of the Salesforce1 Customer Platform, Fliptop provides customers with the proven social, mobile and connected cloud technologies to accelerate business success."

Fliptop's powerful, cloud-based platform pulls sales history data from Salesforce and marketing activity data from applications like Marketo and Eloqua. The platform then matches this data to over 3,500 company and contact data points from the public web, and automatically builds a custom predictive scoring model. This Big Data approach to lead scoring helps companies do more with less, and get the kind of advantages typically only seen by companies spending millions of dollars on internal teams or consulting projects.

Customers using Fliptop can dramatically increase their marketing qualified lead (MQL) to sales qualified lead (SQL) conversion rate, through a more analytical approach to lead scoring. Marketing teams can see in real time which campaigns are generating the best quality leads, and sales teams can get a predictive view of their sales forecast.

Fliptop integrates with Salesforce Enterprise and Performance editions. Qualified customers can get a custom model built for free as part of Fliptop's free 30-day trial.

About the Salesforce1 AppExchange
The Salesforce1 AppExchange is the world's leading business apps marketplace. With more than 2,000 partner apps and 2 million customer installs it is the most comprehensive source of social and mobile cloud apps for business. The Salesforce1 Customer Platform is the new social, mobile and cloud customer platform for building next generation apps, powering Salesforce CRM, and more than 3 million custom apps built by customers and partners. Apps built on the Salesforce1 Platform can be easily distributed and marketed through AppExchange. Salesforce, Salesforce1, AppExchange and others are among the trademarks of salesforce.com, Inc.

About Fliptop
Fliptop's applications use data science to help companies close more sales. Our software leverages public web and internal application data in order to generate meaningful sales lift. Our cloud applications provide high return on investment and can be deployed quickly. Fliptop is a venture-backed company headquartered in San Francisco.

Additional Resources

Press Contact:
Kevin Wolf
TGPR
(650) 327-1641
Email Contact
@Kevin_TGPR

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from ha...
We are all here because we are sold on the transformative promise of The Cloud. But what good is all of this ephemeral, on-demand infrastructure if your usage doesn't actually improve the agility and speed of your business? How must Operations adapt in order to avoid stifling your Cloud initiative? In his session at DevOps Summit, Damon Edwards, co-founder and managing partner of the DTO Solutions, will highlight the successful organizational, process, and tooling patterns of high-performing c...
Software-driven innovation is becoming a primary approach to how businesses create and deliver new value to customers. A survey of 400 business and IT executives by the IBM Institute for Business Value showed businesses that are more effective at software delivery are also more profitable than their peers nearly 70 percent of the time (1). DevOps provides a way for businesses to remain competitive, applying lean and agile principles to software development to speed the delivery of software that ...
Docker offers a new, lightweight approach to application portability. Applications are shipped using a common container format and managed with a high-level API. Their processes run within isolated namespaces that abstract the operating environment independently of the distribution, versions, network setup, and other details of this environment. This "containerization" has often been nicknamed "the new virtualization." But containers are more than lightweight virtual machines. Beyond their small...
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's

An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the ...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
SYS-CON Media announced today that Aruna Ravichandran, VP of Marketing, Application Performance Management and DevOps at CA Technologies, has joined DevOps Journal’s authors. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Aruna's inaugural article "Four Essential Cultural Hacks for DevOps Newbies" discusses how to demonstrate the...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.