|By Business Wire||
|June 26, 2014 09:03 AM EDT||
Visible Measures, the leader in video content marketing, today announced the addition of Chris Woods as the company’s chief revenue officer (CRO). With more than 15 years of experience in sales and business development, Woods’ expertise will help drive the company into its next phase of growth. In his role at Visible Measures, Woods will oversee the sales teams following the company’s recent launch of Fabric℠, the first demand-side platform (DSP) for brand engagement.
“From his work at Google to his instrumental role in growing an innovative video advertising startup called Screenvision from $20M in revenue to over $100M, Chris has an impressive background in sales and business development,” said Brian Shin, CEO and Founder of Visible Measures. “Chris will prove invaluable to Visible Measures as we move forward in the programmatic branded video space.”
Previously, Woods launched the CEO consulting firm, Boston Bridge Partners, LLC, where he served as Founder and President. Prior to Boston Bridge Partners, Woods held the role of CRO for BrightLine, a provider of interactive television solutions for entertainment and advertising.
Woods’ background also includes a long career at Google where he led sales teams and was selected for Google's prestigious Global Leader Rotation program before becoming Head of Global Industry Relations and Strategy.
His work and expertise in the industry has been featured on NECN’s “CEO Corner,” and he’s been recognized in Boston Business Journal’s “40 Under 40” list. Chris attended Harvard’s Kennedy School, received his MBA from NYU Stern School of Business, and his Bachelor of Science in Finance from Boston College.
“Visible Measures is moving into its next phase of growth, while maintaining a stronghold as the leader in programmatic branded video advertising,” said Woods. “I’m excited to be part of a team that’s leading its industry, and believe my business development and sales experience will help the company further its success.”
Woods’ hiring marks the second major executive hire for Visible Measures in the last month. In May, the company announced that Jeff Wakely, formerly of GlassHouse Technologies and TechTarget, would join as its new chief financial officer.
Founded as a measurement and analytics company in 2007, Visible Measures subsequently developed a choice-based video network and delivery platform driven by its deep consumer and campaign insights. Last month, the company announced the release of Fabric, the first DSP for content marketers that enables the buying of consumer engagement at scale, through video. Visible Measures’ entrance into the programmatic video and native space marks a new chapter in the evolution of the Boston-based company.
About Visible Measures
Visible Measures is the platform for inspired video advertising that consumers embrace and endorse. By connecting its unrivaled social video dataset with advertising that is built to give consumers choice in what they watch, Visible Measures drives maximum engagement for its clients, which include hundreds of global brands, agencies, trading desks, and publishers like Condé Nast, Procter & Gamble, Unilever, Nestle and VivaKi. Visit us online at http://www.visiblemeasures.com or follow us on Twitter @Visiblemeasures.
Fabric is a service mark of Visible Measures Corp.
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 29, 2014 05:00 AM EST Reads: 2,968
The term culture has had a polarizing effect among DevOps supporters. Some propose that culture change is critical for success with DevOps, but are remiss to define culture. Some talk about a DevOps culture but then reference activities that could lead to culture change and there are those that talk about culture change as a set of behaviors that need to be adopted by those in IT. There is no question that businesses successful in adopting a DevOps mindset have seen departmental culture change, ...
Dec. 29, 2014 03:45 AM EST Reads: 1,821
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
Dec. 29, 2014 02:00 AM EST Reads: 2,169
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
Dec. 29, 2014 01:30 AM EST Reads: 2,669
SYS-CON Media announced that Centrify, a provider of unified identity management across cloud, mobile and data center environments that delivers single sign-on (SSO) for users and a simplified identity infrastructure for IT, has launched an ad campaign on Cloud Computing Journal. The ads focus on security: how an organization can successfully control privilege for all of the organization’s identities to mitigate identity-related risk without slowing down the business, and how Centrify provides ...
Dec. 29, 2014 12:00 AM EST Reads: 1,935
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 28, 2014 07:00 PM EST Reads: 2,143
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
Dec. 28, 2014 07:00 PM EST Reads: 1,933
Dec. 28, 2014 07:00 PM EST Reads: 2,732
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo – to be held June 9-11, 2015, at the Javits Center in New York City, NY – is now accepting Hackathon proposals. Hackathon sponsorship benefits include general brand exposure and increasing engagement with the developer ecosystem. At Cloud Expo 2014 Silicon Valley, IBM held the Bluemix Developer Playground on November 5 and ElasticBox held the DevOps Hackathon on November 6. Both events took place on the expo fl...
Dec. 28, 2014 06:45 PM EST Reads: 705
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will w...
Dec. 28, 2014 06:00 PM EST Reads: 2,066
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big D...
Dec. 28, 2014 05:00 PM EST Reads: 2,300
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
Dec. 28, 2014 05:00 PM EST Reads: 2,322
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrateg...
Dec. 28, 2014 03:00 PM EST Reads: 1,879
Fundamentally, SDN is still mostly about network plumbing. While plumbing may be useful to tinker with, what you can do with your plumbing is far more intriguing. A rigid interpretation of SDN confines it to Layers 2 and 3, and that's reasonable. But SDN opens opportunities for novel constructions in Layers 4 to 7 that solve real operational problems in data centers. "Data center," in fact, might become anachronistic - data is everywhere, constantly on the move, seemingly always overflowing. Net...
Dec. 28, 2014 03:00 PM EST Reads: 2,205
Dec. 28, 2014 02:00 PM EST Reads: 1,868