SYS-CON MEDIA Authors: Jim Kaskade, Yeshim Deniz, Elizabeth White, Greg Ness, Sean Houghton

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CPA Launches Child Safety Awareness Campaign with Calgary's First Responders

CALGARY, ALBERTA -- (Marketwired) -- 06/26/14 -- With the arrival of summer and warmer weather, the Calgary Parking Authority (CPA) is partnering with the Calgary Fire Department (CFD), Calgary Police Service (CPS) and Emergency Medical Services (EMS) to remind motorists of the importance of never leaving children alone in a parked vehicle, particularly during the summer months.

"Our goal is to create awareness about this issue and ensure that Calgarians understand the seriousness of leaving a child unattended in a parked vehicle, especially during hot weather," said Troy McLeod, CPA General Manager.

In hot weather the temperature inside parked vehicles can rise to fatal heatstroke levels within minutes, even if the car windows are left partially open or the car is parked in the shade. Leaving children unattended in parked vehicles puts them at significant risk of heatstroke because their bodies warm faster than an adult's and this makes them especially vulnerable as temperatures rise.

"Promoting child safety awareness is an important way to help reduce or eliminate the number of people who leave children in vehicles, and every little bit helps," said Staff Sergeant Paul Stacey, CPS. "But if you do see a child alone in a vehicle, call 9-1-1 immediately."

The Calgary Fire Department is often the first responders to a 9-1-1 call for a child left in a car.

"We work as quickly as we can to get the child out of the car and get them emergency medical care," said Carol Henke, CFD Public Information Officer. "Parents or caregivers may forget the inside of a car can heat up quickly and is much warmer than outside. It only takes a few minutes to put a child in danger of hyperthermia, so never leave a child in your car and remember to call 9-1-1 if you see a child unattended in vehicle."

Building off the International Parking Institute's Parking Safety Matters campaign, the CPA, CFD, CPS and EMS are advising Calgarians to follow a few simple guidelines:


--  Children should never be left in a parked car, not even for a minute.
--  Call 9-1-1 if you see a child left alone in a vehicle on a hot day.
    Every minute is important.
--  Never leave your car without checking the backseat to ensure you do not
    forget a child in the car. This is a very common reason for heatstroke
    deaths in children.
--  Always lock your car and ensure you teach your children that vehicles
    should not be used for playing.
--  If your child is missing, quickly search your immediate surroundings and
    then return to your vehicle at once and check the passenger seats and
    trunk immediately.
--  Arrange with your child care provider that they should call you if your
    child doesn't arrive on time.

"Our goal is prevention" said Stuart Brideaux, EMS Public Education Officer. "To avoid the risk of exposing children to a serious, potentially life threatening medical emergency, simply never leave a child alone inside a vehicle."

For more information on the International Parking Institute's Parking Safety Matters campaign, visit parking.org/safety.

About Us

The Calgary Parking Authority fulfills the City of Calgary's parking mandates and implements the municipality's parking policies by managing on and off-street public parking facilities, enforcement programs and by providing parking advisory services.

Each year the CPA contributes a portion of its net revenue to the City. In addition, the CPA spends $1M administering the residential parking permit program at no cost to taxpayers and operates parking enforcement services and the municipal impound lot on a break-even basis.

The CPA operates without using any municipal tax revenues.

Contacts:
Calgary Parking Authority
Shelley Trigg
Manager of Communications & Customer Service
Office: 403-537-7099
Cell: 403-540-6867
[email protected]

Calgary Parking Authority
Christina Keough
Communications Assistant
Office: 403-537-7050
Cell: 587-897-2615
[email protected]

Emergency Medical Services
Stuart Brideaux, EMT-P
Public Education Officer
Alberta Health Services
Emergency Medical Services - Calgary Zone
Media: 403-955-9668

Calgary Police Service
The Calgary Police Service Media Line
403-428-7979

Calgary Fire Department
Carol Henke
Public Information Officer
Cell: 403-988-7922

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