SYS-CON MEDIA Authors: Pat Romanski, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Canadians Urged: "Keep It In Your Pants" this July

From movie misadventures to first date disasters, we can all benefit from a little decorum during Cellphone Courtesy Month

TORONTO, ONTARIO -- (Marketwired) -- 06/27/14 -- (TSX: T)(NYSE: TU) - While you don't need to look too far, or listen too closely, to decipher that phone manners may be on the verge of extinction, TELUS asked Canadians to weigh in on smartphone etiquette ahead of Cellphone Courtesy Month this July. Working with Google Consumer Insights, TELUS uncovered some interesting - and, in some instances, even bizarre - insights around Canadians' views on smartphone etiquette.

When it comes to our devices, we aren't getting any love for updating our relationship status or sharing the latest cat meme - at least not from those sitting right beside us. The conclusion: We could all use a little restraint when the urge to pull it out strikes.


--  What's worse than whipping it out during a eulogy?
    --  Put the phone down and pass the popcorn. When asked "when or where
        is it completely unacceptable for others to use their smartphone,"
        more people said movie theatre misuse is a bigger faux pas than
        pulling it out at a funeral (11.8 per cent vs.10.4 per cent,
        respectively).
--  Brandishing your smartphone is a tremendous turn-off.
    --  More than half (53.9 per cent) of respondents said that if their
        companion whipped it out on a first date, there wouldn't be a second
        one, and 16.5 per cent said they would end the date early if they
        couldn't keep it in their pants.
--  Toying with it can be a slap in the face.
    --  What's more offensive than being told to "shut up"? Nearly half
        (49.6 per cent) of Canadians said that interrupting a conversation
        to check their smartphone is a greater offense.
--  Polite? Canadians can be downright rude!
    --  Survey participants (75 per cent) indicated overwhelmingly that they
        have used their smartphone to tune someone out, or avoid
        conversation.
--  We play with it more around loved ones.
    --  The survey found that we're twice as likely to play with our phones
        around family and friends (82.6 per cent) than we are when at work
        (40.6 per cent).
--  Who, me?
    --  While 9 in 10 Canadians think others are annoying when they use
        their smartphone in public, 40 per cent of us don't believe our own
        smartphone use bothers others. Which leads us to the next
        interesting finding...
--  For once, Canadians are unapologetic!
    --  In fact, when told by someone else that their smartphone use was
        inappropriate, 38 per cent of respondents said they didn't care -
        only 10 per cent said they regretted their behaviour.

And that's not all. Canadians had even more to say on how they feel about whipping it out. Check out the full results and highlights from the survey here.

"At TELUS, we feel somewhat responsible for how close Canadians have become to their devices. We get it - we're enablers. Whether it's emailing the boss at midnight, disturbing the peace with a loud phone conversation on the bus or taking photos of our lunches, our obsession with phones is not letting up. But exercising restraint and showing good manners can go a long way," says Anne-Marie LaBerge, vice-president Brand and Marketing Communications, TELUS. "There's a right time and place for everything, even pulling out the beloved smartphone; and it appears our fellow Canadians agree that sometimes we're better off keeping it in our pants."

TELUS wants to inspire Canadians to "Keep It In Your Pants" for Cellphone Courtesy Month this July. Starting July 1, we invite Canadians to come clean and share their smartphone etiquette confessions on Twitter and Instagram using #keeptinyourpants or online at KeepitinYourPants.ca.

Admitting to their smartphone etiquette sins is only half the battle. As the friendly carrier, we want to help Canadians keep it in your pants and resist the temptation of using their device in the wrong place at the wrong time. To help, we present The Pantifesto - a few handy tips that will get them back in the good books.

About TELUS

TELUS (TSX: T)(NYSE: TU) is Canada's fastest-growing national telecommunications company, with $11.5 billion of annual revenue and 13.3 million customer connections, including 7.8 million wireless subscribers, 3.2 million wireline network access lines, 1.4 million Internet subscribers and 842,000 TELUS TV customers. TELUS provides a wide range of communications products and services, including wireless, data, Internet protocol (IP), voice, television, entertainment and video, and is Canada's largest healthcare IT provider.

In support of our philosophy to give where we live, TELUS, our team members and retirees have contributed more than $350 million to charitable and not-for-profit organizations and volunteered 5.4 million hours of service to local communities since 2000. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition.

For more information about TELUS, please visit telus.com.

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