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The Trade Desk Expands Presence in Australia, Hires Doireann O Bradaigh to Helm RTB Market Growth

SYDNEY, AUSTRALIA -- (Marketwired) -- 06/29/14 -- The Trade Desk, Inc., a global demand-side platform in real-time bidding, today announced the hiring of Doireann Ó Brádaigh, as the company's Commercial Director. Ó Brádaigh, formerly with Google and The Rubicon Project, joins The Trade Desk following the Company's expansion into APAC, where it opened offices first in Singapore and then in Sydney at the start of 2014.

Reporting into and partnering with Andrew Tu, The Trade Desk's Managing Director for the APAC region, Ó Brádaigh's role will focus on the launch of The Trade Desk's RTB presence in the ANZ market where she will assemble The Trade Desk ANZ team, leverage her long-standing local relationships, establish key partnerships, drive revenue goals, and customize the product as needed in such a sophisticated RTB market.

The Trade Desk Co-founder and CEO Jeff Green views the hire of Ó Brádaigh as a key element in the expansion of the company's footprint in the APAC region. "Doireann is a great fit for growing our relationships in the ANZ region and bringing our APAC expansion to the next level," Green said. "She joins us with the right level of expertise and credibility in this area along with strong ties to the local industry. We're confident that Doireann will lead our success in ANZ as well as making a significant impact across the entire APAC region as part of Andrew's team there."

Ó Brádaigh's professional roles have spanned from Account Director for Google/Doubleclick Australia, to Business Development for The Rubicon Project - Asia Pacific. Ó Brádaigh most recently served as Head of Publisher Development - Asia Pacific for Rollup Media.

Ó Brádaigh is the recipient of the prestigious President's Club Award for achieving outstanding results for Doubleclick from 2005 through 2007.

For more information about The Trade Desk, or to request a demonstration of the platform, please visit http://www.thetradedesk.com.

About The Trade Desk
The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators and their advertisers best-in-class technology to manage display, social and video advertising campaigns.

The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.

Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe and Asia.

Media Contact:
Hollis Guerra
Blast PR for The Trade Desk
(805) 403-0507
Email Contact

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