|By Marketwired .||
|June 30, 2014 08:04 AM EDT||
DUBLIN, IRELAND and BOSTON, MA -- (Marketwired) -- 06/30/14 -- Boxever, the leading provider of customer intelligence, personalization, and big data for the travel industry, today announced it has added Boston-based marketing executive, Allyson Pelletier, to its leadership team. Pelletier joins the company as its Vice President of Marketing and will be based out of the Boston office.
"Since 2012, Boxever has secured several leading airlines and OTAs as customers, including TigerAir, Wideroe, and one of Europe's largest OTAs," said Dave O'Flanagan, CEO, Boxever. "With these successful implementations and backed by our recent funding from Polaris Partners, we're now well positioned to deliver the Boxever message further than ever before. We believe Allyson will be a key contributor to this objective, and marketing will be a critical function for helping the company meet aggressive growth targets."
Prior to Boxever, Pelletier established the marketing practice and team at video content management company, RAMP, and previously held leadership roles in international, field, and segment marketing at LogMeIn, both headquartered in Boston.
Boxever helps airlines and online travel agents (OTAs) deliver personalized, 1:1 marketing experiences to their customers across all channels and at all stages of the customer lifecycle, through the innovative application of technology and big data. Boxever's SaaS-based platform helps companies like TigerAir, Wideroe, Atlantic Airways, and others achieve higher conversion rates, increased revenue, and improved loyalty. Learn more at boxever.com or follow us on Twitter @Boxever.