|By Business Wire||
|June 30, 2014 08:05 AM EDT||
Lytro, Inc. today announced the Lytro Photo Adventure – a chance for five photographers to win a once-in-a-lifetime, all-expenses-paid trip to Iceland to take part in an exclusive photo shoot with Chris Burkard, a premier adventure lifestyle photographer who serves as the senior staff photographer for Surfer Magazine.
By pre-ordering the LYTRO ILLUM light field camera and submitting a photo shoot idea, photographers will be eligible to win a spot in the challenge. Participants in this exclusive opportunity will gain high-caliber, hands-on training on the LYTRO ILLUM camera and create images of potentially historic importance as light field photography prepares to transform the photography landscape.
“This is a once-in-a-lifetime trip for creative pioneers to shoot in one of the most beautiful places on the planet alongside one of the most prominent photographers in the world,” said Azmat Ali, vice president of marketing for Lytro. “In exploring the different ways to inspire creative use of light field technology in everyday photography, we identified this contest as the perfect way to celebrate the early adopters that will shape the future of photography.”
LYTRO ILLUM captures the color, intensity and direction of every light ray flowing into the camera, providing a massive amount of visual information that allows photographers to recreate sights and scenes on a truly experiential canvas. After image capture, Lytro’s innovative software platform empowers photographers to adjust aspects of images that were previously fixed, such as focus, tilt, perspective shift and depth of field.
“I have shot Iceland many times, but never in the way that LYTRO ILLUM will allow me to,” said Burkard, winner of the 2010 Red Bull Illume Image Quest whose work is layered by surf, outdoor, lifestyle and travel subjects and the search for wild, remote destinations and offbeat landscapes. “I cannot wait to experience this new photographic canvas with other photographers and capture the beauty of Iceland in its purest form.”
To enter the Lytro Photo Adventure, photographers must do the following:
- Pre-order the LYTRO ILLUM camera directly from Lytro before July 31, 2014 by visiting preorder.lytro.com. (Note: U.S. only.)
- Upload three original images that demonstrate how the photographer plans to tell a unique visual story leveraging LYTRO ILLUM’s refocus ability. All three images must be of the same visual scene, captured from the same angle, with the same exposure and lighting, but the focus should be distinctly different in each image.
Winners will be judged and selected based on how compelling their visual story is, creativity, originality and use of shifting focal points. Winners will be notified in September 2014. For official rules, visit https://www.lytro.com/contest_official_rules/.
As part of this exclusive adventure, winners will explore Iceland’s remarkable outdoor offerings through a number of possible activities the region is famous for, such as paddle boarding, surfing, climbing, ice cave exploration, hiking, Northern Lights viewing, mountain biking, whale watching and more.
In addition to the five grand-prize winners, twenty first-place winners will be selected for an all-expenses-paid trip to attend the Medium Festival of Photography in San Diego.
LYTRO ILLUM Availability
The LYTRO ILLUM camera will ship starting July 31, 2014, for a retail price of $1,599.
In addition to the Lytro Photo Adventure, Lytro is offering a variety of exclusive opportunities to those who pre-order the camera before July 31, including a specially engraved LYTRO ILLUM for an introductory price of $1,499. Pre-orders also come with an extended two-year warranty and a special camera strap, as well as insider access to premium customer support, educational training, videos and more. Even after the product ships, this nucleus of early adopters will continue to receive ground-floor insight and training from Lytro Light Field Photography experts.
For more information about LYTRO ILLUM, please visit lytro.com/camera.
Lytro is reinventing photography by combining a novel hardware array with cutting-edge computational graphics to capture a more complete and immersive picture of the world in three dimensions. Lytro is the first company to bring an entirely new category, Light Field Photography, to the consumer and professional markets by transforming the camera into a powerful computational photography platform that fundamentally captures a richer set of image data compared to conventional digital or film cameras. Founder and Executive Chairman Dr. Ren Ng, whose Ph.D. research on Light Field Photography won Stanford University's prize for best thesis in computer science in 2006, as well as the internationally recognized ACM Dissertation award, founded the company in 2006. For additional information, visit Lytro.com.
SYS-CON Events announced today that CenturyLink, Inc., a leader in the network services market, has been named “Platinum Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. CenturyLink is the third largest telecommunications company in the United States and is recognized as a leader in the network services market by technology industry analyst firms. The company is a global leader in cloud infrastructure and ...
May. 4, 2015 04:15 PM EDT Reads: 1,109
Database apps on mobile devices shouldn't stop working when there's limited or no network connectivity. In his session at 16th Cloud Expo, Bradley Holt, a Developer Advocate for IBM Cloudant, will discuss how to bring data stored in a cloud database to the edge of the network (and back again), whenever an Internet connection is available. He will demonstrate techniques for replicating cloud databases with mobile devices in order to build offline-enabled mobile apps that can provide a better,...
May. 4, 2015 04:00 PM EDT Reads: 966
In his session at 16th Cloud Expo, Simone Brunozzi, VP and Chief Technologist of Cloud Services at VMware, will review the changes that the cloud computing industry has gone through over the last five years and share insights into what the next five will bring. He will chronicle the challenges enterprise companies are facing as they move to the public cloud. He will delve into the “Hybrid Cloud” space and explain why every CIO should consider ‘hybrid cloud’ as part of their future strategy to a...
May. 4, 2015 03:46 PM EDT Reads: 403
While Docker continues to be the darling of startups, enterprises and IT innovators around the world, networking continues to be a real mess. Indeed, managing the interaction between Docker containers and networks has always been fraught with complications. Without automation in networking, the vision of running Docker at scale and letting IT run the same apps unchanged on the laptop and in the data center or for any cloud cannot be realized.
May. 4, 2015 02:56 PM EDT Reads: 417
"Blue Box has been around for 10-11 years, and last year we launched Blue Box Cloud. We like the term 'Private Cloud as a Service' because we think that embodies what we are launching as a product - it's a managed hosted private cloud," explained Giles Frith, Vice President of Customer Operations at Blue Box, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
May. 4, 2015 02:30 PM EDT Reads: 3,579
Puppet Labs on Wednesday released the DevOps Salary Report, based on salary data gathered from Puppet Labs' industry-recognized State of DevOps Report. The data confirms that market demand for DevOps skills is growing, and that DevOps engineers are among the highest paid IT practitioners today. That's because IT organizations today are grappling with how to be more agile and responsive to the business, while maintaining the stability of their infrastructure. DevOps practices, such as continuous ...
May. 4, 2015 02:15 PM EDT Reads: 2,145
"SOASTA built the concept of cloud testing in 2008. It's grown from rather meager beginnings to where now we are provisioning hundreds of thousands of servers on a daily basis on behalf of customers around the world to test their applications," explained Tom Lounibos, CEO of SOASTA, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
May. 4, 2015 02:15 PM EDT Reads: 3,411
Docker is becoming very popular--we are seeing every major private and public cloud vendor racing to adopt it. It promises portability and interoperability, and is quickly becoming the currency of the Cloud. In his session at DevOps Summit, Bart Copeland, CEO of ActiveState, discussed why Docker is so important to the future of the cloud, but will also take a step back and show that Docker is actually only one piece of the puzzle. Copeland will outline the bigger picture of where Docker fits a...
May. 4, 2015 02:15 PM EDT Reads: 5,218
“This win means a great deal to us because it is decided by the readers – the people who understand how use of our technology enables new insights that drive the business,” said Matt Davies, senior director, EMEA marketing, Splunk. “Splunk Enterprise enables organizations to improve service levels, reduce operations costs, mitigate security risks, enhance DevOps collaboration, create new product and service offerings and obtain deeper insight into customer behavior. Being named Best Business App...
May. 4, 2015 02:00 PM EDT Reads: 2,836
In a world of ever-accelerating business cycles and fast-changing client expectations, the cloud increasingly serves as a growth engine and a path to new business models. Dynamic clouds enable businesses to continuously reinvent themselves, adapting their business processes, their service and software delivery and their operations to achieve speed-to-market and quick response to customer feedback. As the cloud evolves, the industry has multiple competing cloud technologies, offering on-premises ...
May. 4, 2015 02:00 PM EDT Reads: 3,002
Avnet, Inc. has announced that it ranked No. 4 on the InformationWeek Elite 100 – a list of the top business technology innovators in the U.S. Avnet was recognized for the development of an innovative cloud-based training system that serves as the foundation for Avnet Academy – the company’s education and training organization focused on technical training around top IT vendor technologies. The development of this system allowed Avnet to quickly expand its IT-related training capabilities around...
May. 4, 2015 01:30 PM EDT Reads: 550
In his session at DevOps Summit, Andrei Yurkevich, CTO at Altoros, provided an overview of all the benefits and opportunities, as well as drawbacks of deploying Cloud Foundry PaaS with Juju and compared it to BOSH. Discover the features that overlap, and understand what Juju Charm is, what it is not, where you use one or the other or where you use both BOSH and Juju Charms together. Andrei Yurkevich is Cloud Foundry protagonist and CTO at Altoros. Under his supervision, the Altoros engineering ...
May. 4, 2015 01:30 PM EDT Reads: 3,472
SYS-CON Events announced today the DevOps Foundation Certification Course, being held June ?, 2015, in conjunction with DevOps Summit and 16th Cloud Expo at the Javits Center in New York City, NY. This sixteen (16) hour course provides an introduction to DevOps – the cultural and professional movement that stresses communication, collaboration, integration and automation in order to improve the flow of work between software developers and IT operations professionals. Improved workflows will res...
May. 4, 2015 01:30 PM EDT Reads: 3,293
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises a...
May. 4, 2015 01:26 PM EDT Reads: 391
As cloud gives an opportunity to businesses to buy services externally – how is cloud impacting your customers? In his General Session at 15th Cloud Expo, Fabio Gori, Director of Worldwide Cloud Marketing at Cisco, provided answers to big questions: Do you see hybrid cloud as where the world is going? What benefits does it bring? And how does Cisco connect all of these clouds? He also discussed Intercloud and Cisco’s investment on it.
May. 4, 2015 12:00 PM EDT Reads: 5,043