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SYS-CON MEDIA Authors: Pat Romanski, Carmen Gonzalez, Liz McMillan, Kevin Jackson, Peter Silva

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Actian Revolutionizes Big Data Analytics Economics with All-in-One Platform Pricing and Innovative Right-to-Deploy Model Enabling Unlimited Access

Actian Corporation (“Actian”), the first company to deliver an end-to-end big data analytics platform that runs natively in Hadoop, today announced all-in-one platform pricing that gives organizations the affordability and flexibility to grow and change with their business needs. The platform pricing includes capacity-based and subscription models as well as an innovative Right-to-Deploy option, helping customers successfully and economically scale to get the most business value from their data assets. While other vendors are locked into traditional approaches that penalize customers for growth with big data, Actian’s single platform pricing provides the broadest set of pricing options with the ability to deploy the platform’s capabilities that best address individual big data challenges.

Only Actian offers a single platform to connect, analyze and take action on big data coupled with flexible pricing that complements changing data and capacity requirements. Its unique Right-to-Deploy pricing option specifically gives customers unlimited consumption over a period of one, two or three years and the right to continue using what has been deployed in perpetuity, removing economic barriers and uncertainty for organizations to solve the most challenging business problems. It allows companies of all sizes unconstrained usage of the Actian Analytics Platform within flexible parameters such as region, time period, business division, or application area, instead of charging per node or per terabyte.

“Rapidly proliferating data sources and volumes give organizations unprecedented opportunity to implement analytics-enabled business processes, yet vendors paradoxically punish their customers with steep price increases as data volumes and analytical usage grow,” said Ashish Gupta, chief marketing officer, Actian. “Actian has forever changed and greatly simplified platform pricing. We have aligned our platform and go-to-market strategy to democratize big data analytics – enabling Big Data for the Rest of Us™.

Tailored Editions To Suit Your Business Needs

Actian designed its platform and pricing to accelerate time to value from big data analytics and enable a data-driven enterprise with the following three editions.

Actian Analytics Platform – Extreme Performance Edition: Built for enterprises that require massive scale and high-performance analytics at the lowest possible latency with the highest accuracy, the Extreme Performance Edition accelerates the entire analytics value chain from connecting to massive amounts of raw big data all the way to delivering actionable business value from sophisticated analytics. Even highly complex predictive and contextual analytics run in seconds. Imagine a platform that uses modern visual frameworks and adaptive workload management to hide complexity and enable all your users to run analytics without having to become data scientists.

Actian Analytics Platform – Hadoop SQL Edition: To address the rapid growth of Hadoop evaluations that require enterprise grade capabilities and SQL access to the data, the Hadoop SQL Edition is the industry’s first end-to-end analytics platform built to run 100 percent natively in Hadoop. Launched on June 3 at the Hadoop Summit, the Hadoop SQL Edition is the highest performing, industrial grade, fully compliant SQL in Hadoop offering that enables millions of business-savvy SQL users and business analysts to conduct advanced analytics directly on Hadoop data. Companies investing in Hadoop now can broaden the scope of data discovery, increase the accuracy of decisions, and speed time to value from new analytical outcomes.

Actian Analytics Platform – Express Edition: To address the phenomenal movement of customers and developers who want to “try before they buy,” the Express Edition is Actian’s new, free community edition and an on-ramp to the other platform editions. Actian Express delivers unmatched performance without compromise. Now organizations can deploy analytics projects faster without risky, complex and costly data warehouse projects.

“Organizations that successfully deliver innovative big data value take an end-to-end view that leverages diverse sources, enables rapid iterative discovery and low-latency analytic processes, and prompts dynamic actions within operational flows for analytics-enabled business process,” said Shawn Rogers, vice president of research, Enterprise Management Associates. “Actian has strengthened the business value of its end-to-end platform with innovative pricing that offers future-proofing by eliminating penalties for data and user growth plus the flexibility of multiple paths to engagement.”

Availability

Actian Analytics Platform pricing is available now for all editions. For pricing information, please contact Actian at [email protected].

About Actian: Accelerating Big Data 2.0™

Actian transforms big data into business value for any organization – not just the privileged few. Actian provides transformational business value by delivering actionable insights into new sources of revenue, business opportunities, and ways of mitigating risk with high-performance in-database analytics complemented with extensive connectivity and data preparation. The 21st century software architecture of the Actian Analytics Platform delivers extreme performance on off-the-shelf hardware, overcoming key technical and economic barriers to broad adoption of big data. Actian also makes Hadoop enterprise-grade by providing high-performance data enrichment, visual design and SQL analytics in Hadoop without the need for MapReduce skills. Among tens of thousands of organizations using Actian are innovators using analytics for competitive advantage in industries like financial services, telecommunications, digital media, healthcare and retail. The company is headquartered in Silicon Valley and has offices worldwide. Stay connected with Actian Corporation at www.actian.com or on FacebookTwitter and LinkedIn.

Actian, Big Data for the Rest of Us, Accelerating Big Data 2.0 and Actian Analytics Platform are trademarks of Actian Corporation and its subsidiaries. All other trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.

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