SYS-CON MEDIA Authors: Elizabeth White, Plutora Blog, Jayaram Krishnaswamy, Liz McMillan, Javier Paniza

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Iteris Debuts ClearPath Ag Precision Weather Content System

Iteris, Inc. (NYSE MKT: ITI), a leader in providing intelligent traffic management and weather information solutions, has introduced ClearPath Ag™, a data-driven, premium weather content system for precision agriculture. Iteris’ cloud-based software solution provides actionable, field-level weather information needed for data-driven decision making for efficient crop management, risk reduction and mitigation, and resource allocation.

ClearPath Ag is the latest development from the ClearPath API platform, a scalable, high-performance content platform that combines the power of big data and analytics with the experience of Iteris’ in-house staff of farmers, agronomists, meteorologists, and data scientists. This new technology is able to support agribusinesses – from retailers and manufacturers to crop consultants and the growers themselves – with critical tools and information needed for optimal crop management.

“The official release of our ClearPath Ag technology marks the first stepping stone in our strategy to align services and products with complementary adjacent markets,” said Abbas Mohaddes, president and CEO of Iteris. “The ClearPath Ag suite brings a tremendous value proposition to the precision ag marketplace, as it should enhance decision making for agribusinesses to maximize crop yields, minimize risk, and improve compliance reporting.

“This value proposition is further demonstrated by our recently established partnership with Agrian, a leading provider of widely adopted agri-data tracking and information systems. We look forward to the continued enhancements in our product suite and the planned upcoming release of our ClearPath Ag precision radar and mapping content, which includes soil, climatology, planting and harvesting information.”

ClearPath Ag’s high-resolution content can provide field-specific weather data down to a 1x1 kilometer resolution. It also provides current weather conditions, hourly and daily forecasts, and historical information, as well as additional ClearPath API data such as Growing Degree Day, Hail Risk Advisor, Virtual Rain Gauge, and Nowcast.

Iteris plans to demonstrate ClearPath Ag to agribusiness retailers, manufacturers, growers, and software providers at the International Society of Precision Agriculture’s 12th International Conference on Precision Agriculture, which is being held on July 20-23, 2014 in Sacramento, California. Iteris also plans to exhibit its new technology at the InfoAg Conference, being held on July 29-31, 2014 in St. Louis, Missouri.

About Iteris, Inc.
Iteris, Inc. (NYSE MKT: ITI) is a leader in providing intelligent information solutions to the traffic management market. The company is focused on the development and application of advanced technologies and software-based information systems that reduce traffic congestion, provide measurement, management, and predictive traffic and weather analytics, and improve the safety of surface transportation systems. By combining its unique IP, products, decades of expertise in traffic management, hyper-local weather solutions and information technologies, Iteris offers a broad range of Intelligent Transportation System (ITS) solutions to customers worldwide. The firm is headquartered in Santa Ana, California, with offices nationwide and in the Middle East. For more information, please call 1-888-329-4483 or visit www.iteris.com. Also visit us on Facebook, Twitter, and YouTube.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995
This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," "will," "can," and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the roll-out plans for our ClearPath Ag weather content system and the future success and capabilities of such system. Such statements are not guarantees of future performance and are subject to certain risks, uncertainties, and assumptions that are difficult to predict, and actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

Important factors that may cause such a difference include, but are not limited to, our ability to ability to successfully develop, complete, roll out and gain broad market acceptance for our ClearPath Ag system; challenges in the development of software-based solutions generally; the potential impact of product and service offerings from competitors and other competitive pressures; the broad adoption of technology based analytics solutions in the agriculture market; and the impact of general economic, political, and other conditions in the markets we address. Further information on Iteris, Inc., including additional risk factors that may affect our forward-looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings that are available through the SEC’s website (www.sec.gov).

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