SYS-CON MEDIA Authors: Yeshim Deniz, Elizabeth White, Pat Romanski, Carmen Gonzalez, Zakia Bouachraoui

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Linux Containers, Containers Expo Blog, @DXWorldExpo

@CloudExpo: Article

IBM to Open New SoftLayer Data Center in London

Extending SoftLayer cloud services platform to support growing European customer base

IBM on Monday announced that SoftLayer, an IBM Company, will open a data center in London this month. It will be the latest of 15 new data centers that IBM plans to open as part of a $1.2 billion dollar global investment to strengthen and extend its cloud services in Europe and around the world.

The new facility will provide customers and their end users with SoftLayer services that meet in-country data residency requirements. It will also complement the existing SoftLayer Amsterdam data center and London network Point of Presence (PoP), both launched in 2012, to provide European customers redundancy options within the region.

"We already have a large customer base in London and the region; we're excited to give those customers a full SoftLayer data center right in their backyard, with all the privacy, security, and control the SoftLayer platform offers," said Lance Crosby, SoftLayer CEO. "The work these businesses are doing - the solutions and services that they are building in the cloud - is inspiring. Organizations of all sizes are using SoftLayer services to disrupt their industries or even their own operations, creating new business models and applications."

One such customer is MobFox, the largest and fastest growing mobile advertising platform in Europe. "MobFox has been working with SoftLayer for a couple of years. We currently deliver more than 150 billion impressions per month for clients including Nike, Heineken, EA, eBay, BMW, Netflix, Expedia, and McDonalds," said Julian Zehetmayr, MobFox CEO. "London is a key location for company like ours, operating in digital advertising space and serving global clients. We are very excited about the option of deploying SoftLayer servers directly here."

SoftLayer services will provide solutions ideal for businesses based in London and surrounding areas. The region is a key cloud market, with customers using cloud to deploy web-centric workloads or to transform their existing operations. One third of the world's largest companies are headquartered in London and a majority of the world's largest financial institutions have operations there. Additionally, London has one of the world's largest communities for technology startups, incubators, and entrepreneurs.

The London data center will have capacity for more than 15,000 physical servers and will offer the full range of SoftLayer cloud infrastructure services, including bare metal servers, virtual servers, storage and networking. It will seamlessly integrate via the company's leading private network with all SoftLayer data centers and network PoPs around the world. With these services deployed on demand, and with full remote access and control, customers will be enabled to create their ideal cloud environment-whether it be public, private, dedicated and/or hybrid.

SoftLayer will start taking orders for the London data center in July with a special offer of up to $500.00 USD off new orders in the data center, for a limited time. More details about the discount and updates on the opening of SoftLayer's new London data center are available at www.softlayer.com/London.

More Stories By Pat Romanski

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Latest Stories
The Blockchain Benchmark asks and answers the questions many people want to know about the state of Blockchain: What are the biggest barriers? What was your motivation to get involved? When will it mainstream? Who are the true influencers? What are its top use cases? Who will win over the next 5 years? How will the future unfold? And 20+ other valuable questions.
In addition to 22 Keynotes and General Sessions, attend all FinTechEXPO Blockchain "education sessions" plus 40 in two tracks: (1) Enterprise Cloud (2) Digital Transformation. PRICE EXPIRES AUGUST 31, 2018. Ticket prices: ($295-Aug 31) ($395-Oct 31) ($495-Nov 12) ($995-Walk-in) Does NOT include lunch.
SAP is the world leader in enterprise applications in terms of software and software-related service revenue. Based on market capitalization, we are the world's third largest independent software manufacturer. Harness the power of your data and accelerate trusted outcome-driven innovation by developing intelligent and live solutions for real-time decisions and actions on a single data copy. Support next-generation transactional and analytical processing with a broad set of advanced analytics - r...
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 C...
Provide an overview of the capabilities of Azure Stack allowing you or your customers to adopt truly consistent Hybrid Cloud capabilities to deliver greater productivity in your cloud world. Ultan Kinahan is on a member of the Global Black Belt team at Microsoft with a focus on Azure Stack Hybrid Cloud. Ultan has been in the Azure team since the beginning, Has held roles in Engineering, Sales and now consults with both small to medium size business and the worlds largest organizations on how to ...
As the fourth industrial revolution continues to march forward, key questions remain related to the protection of software, cloud, AI, and automation intellectual property. Recent developments in Supreme Court and lower court case law will be reviewed to explain the intricacies of what inventions are eligible for patent protection, how copyright law may be used to protect application programming interfaces (APIs), and the extent to which trademark and trade secret law may have expanded relev...
Early Bird Registration Discount Expires on August 31, 2018 Conference Registration Link ▸ HERE. Pick from all 200 sessions in all 10 tracks, plus 22 Keynotes & General Sessions! Lunch is served two days. EXPIRES AUGUST 31, 2018. Ticket prices: ($1,295-Aug 31) ($1,495-Oct 31) ($1,995-Nov 12) ($2,500-Walk-in)
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
Contino is a global technical consultancy that helps highly-regulated enterprises transform faster, modernizing their way of working through DevOps and cloud computing. They focus on building capability and assisting our clients to in-source strategic technology capability so they get to market quickly and build their own innovation engine.
Blockchain is a new buzzword that promises to revolutionize the way we manage data. If the data is stored in a blockchain there is no need for a middleman - the distributed database is stored on multiple and there is no need to have a centralized server that will ensure that the transactions can be trusted. The best way to understand how a blockchain works is to build one. During this presentation, we'll start with covering the basics (hash, nounce, block, smart contracts) and then we'll create ...
DevOpsSUMMIT at CloudEXPO will expand the DevOps community, enable a wide sharing of knowledge, and educate delegates and technology providers alike. Recent research has shown that DevOps dramatically reduces development time, the amount of enterprise IT professionals put out fires, and support time generally. Time spent on infrastructure development is significantly increased, and DevOps practitioners report more software releases and higher quality. Sponsors of DevOpsSUMMIT at CloudEXPO will b...
FinTech Is Now Part of the CloudEXPO New York Program. Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses. Accordingly, attendees at the upcoming 22nd CloudEXPO | DXWorldEXPO November 12-13, 2018 in New York City will find fresh new content in two new tracks called: FinTechEXPO New York Blockchain E...
In addition to 22 Keynotes and General Sessions, pick from 40 technical sessions in two tracks: (1) DevOpsSUMMIT (2) Cloud-Native & Serverless. EXPIRES AUGUST 31, 2018. Ticket prices: ($295-Aug 31) ($395-Oct 31) ($495-Nov 12) ($595-Walk-in) Does NOT include lunch. DevOps Institue Certification DevOps Institute Two-Day DevOps Certification Program EXPIRES AUGUST 31, 2018. Ticket prices: ($995-Aug 31) ($1,095-Oct 31) ($1,195-Nov 12) ($1,395-Walk-in)
Cloud adoption is a core component of digital transformation. Scaling the IT environment, making it resilient, and reducing costs are what organizations want. Hear from the author of the best selling Packtbook "Architecting Cloud Computing Solutions" as he presents and explains critical Cloud solution design considerations and technology decisions required to choose and deploy the right Cloud service and deployment models, that are aligned to your business and technology service requirements. T...
Wasabi is the hot cloud storage company delivering low-cost, fast, and reliable cloud storage. Wasabi is 80% cheaper and 6x faster than Amazon S3, with 100% data immutability protection and no data egress fees. Created by Carbonite co-founders and cloud storage pioneers David Friend and Jeff Flowers, Wasabi is on a mission to commoditize the storage industry. Wasabi is a privately held company based in Boston, MA. Follow and connect with Wasabi on Twitter, Facebook, Instagram and the Wasabi blog...