SYS-CON MEDIA Authors: Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel, Peter Silva

News Feed Item

Kochava Adds Support for New Twitter Mobile App Promotion Ads

Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced a partnership with Twitter that extends Twitter’s social platform to Kochava’s growing customer list of large global brands, agencies, and games to promote their titles as part of the newly launched Twitter Mobile App Promotion (MAP) program. The integration of Twitter ads into the Kochava platform means Kochava customers can now track, measure, and optimize their campaigns that include Twitter ads from initial impression to lifetime value.

During the mobile app promotion beta several Kochava customers tested Twitter’s new ads for their reach and effectiveness. Kochava worked closely with these customers to integrate Twitter ads into their overall campaigns and to measure their value. ebookers, part of Orbitz Worldwide, was one of the companies selected by Twitter to be part of the mobile app promotion beta.

“As a leader in the mobile travel industry in Europe, ebookers worked closely with Kochava to track post install events, a key to measuring the lifetime value of app installs," said Sebastian Gaag, Head of Mobile, ebookers. “Kochava was an important partner in enabling ebookers to gain deep insights into the Twitter mobile ad performance. Kochava allowed us to further optimize our campaigns making the beta test a success.”

“With the launch of Twitter Mobile App Promotion, an entirely new and extremely valuable channel has opened up to advertisers and the need to track and measure the effectiveness of this new channel is critical to its success,” said Kochava CEO, Charles Manning. “Kochava offers customers the best tools combined with the fastest measurement response times and enterprise-grade availability which has led to a dramatic increase in the spend and scale of our customer’s campaigns with us. Opening up Twitter and offering the same best in class actionable mobile data means advertisers can optimize the return on their Twitter advertising investment from initial impression to lifetime value.”

With the addition of Twitter MAP support, the Kochava platform integrates with over 550 mobile ad networks, publishers and exchanges. Kochava provides advertisers a single view into the performance metrics of all their media buys, and removes the integration challenges through the single, universal Kochava buy-side SDK. The Kochava platform not only tracks attributions, it also tracks the lifetime value of the end user.

Kochava’s analytics can drill down into campaigns and provide insight and visualization into users, sessions, countries, device versions, platform versions, app versions and other important metrics. In cases where no device identifiers are provided by a publisher or network, the Kochava platform automatically engages its fingerprinting algorithms to accurately attribute those end users without the device ID.

With clear and easy to visualize attribution data from Kochava, double billing is eliminated, no-hassle integration is made possible across every media partner an advertiser choses to work with, and advertisers can easily determine the real value of end users and where they are coming from.

Kochava provides high-touch, personalized customer service to each of its customers and is trusted by hundreds of brands for their mobile attribution needs. With dedicated account managers who are always available and understand the context of customer requests, Kochava has become known in the industry for its white glove approach to meetings customer needs.

Follow Kochava on social media:

Facebook Twitter LinkedIn Google+

About Kochava

Kochava offers a unique, holistic approach to mobile attribution analytics and optimization. Via its platform, Kochava gives mobile advertisers the ability to understand their user acquisition activities in context through real-time visualization of campaign data. The Kochava platform provides precise analytics that span from initial launch through conversion, optimization and lifetime value (LTV) reporting. Kochava also provides post-install event postback support. Kochava is integrated with more than 550 publishers and is trusted by hundreds of brands including the biggest names in mobile gaming, news and media, and consumer goods. For more information visit www.kochava.com.

Download high resolution images of the Kochava analytics dashboard:

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The cloud is becoming the de-facto way for enterprises to leverage common infrastructure while innovating and one of the biggest obstacles facing public cloud computing is security. In his session at 15th Cloud Expo, Jeff Aliber, a global marketing executive at Verizon, discussed how the best place for web security is in the cloud. Benefits include: Functions as the first layer of defense Easy operation –CNAME change Implement an integrated solution Best architecture for addressing network-l...
Mobile commerce traffic is surpassing desktop, yet less than 20% of sales in the U.S. are mobile commerce sales. In his session at 15th Cloud Expo, Dan Franklin, Segment Manager, Commerce, at Verizon Digital Media Services, defined mobile devices and discussed how next generation means simplification. It means taking your digital content and turning it into instantly gratifying experiences.
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Media announced today that Aruna Ravichandran, VP of Marketing, Application Performance Management and DevOps at CA Technologies, has joined DevOps Journal’s authors. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Aruna's inaugural article "Four Essential Cultural Hacks for DevOps Newbies" discusses how to demonstrate the...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...