|By Business Wire||
|June 30, 2014 04:01 PM EDT||
StreamTrack, Inc. (STTK) ("StreamTrack" or the "Company"), today announced an Agreement with Opera Media Works to utilize its AdMarvel ad serving platform for its RadioLoyalty, RobotFruit, WatchThis and StreamTrak mobile products under development.
By integrating with the AdMarvel platform, StreamTrack will be able to monetize its current mobile listener base more effectively as well as create a framework for cutting edge monetization and user experience for its new products.
AdMarvel, utilized by some of the top brands in the world including Pandora, CBS, the Discovery Channel, and T-Mobile provides a managed service for mobile advertising including analytics for Mobile Web and In-App modalities. It supports video ad serving including rich media and various IAB standard banner size ad delivery.
It provides for the hosting, management and serving of mobile advertisements on mobile websites and mobile platforms of its customers providing an online dashboard where its customers can review advertising performance, control various aspects of ad supply, and modify, review and manage ad campaign inventory on behalf of its advertisers. Features include: seamless multi-advertiser management, campaign management, ad performance optimization, multi-publisher management, advertiser self-service, centralized campaign approval, a detailed performance dashboard, and mediation across multiple ad sources, networks, and direct advertisers.
Michael Hill, CEO of StreamTrack stated: “Mobile is the future. With an increasing number of consumers shifting from traditional computer utilization to mobile devices, being able to service and monetize mobile is an important part of our future. The AdMarvel platform is being integrated into native RadioLoyalty apps under development for IOS and Android set for release in Q4 2014 as well as other products under development. The Agreement with AdMarvel is a great step forwards utilizing cutting edge ad serving technology combined with our platforms to further our revenue, product offering and market share. We expect to see a material increase in ad impressions and ad rates versus our current mobile products once released.”
About StreamTrack, Inc.
StreamTrack, Inc. (the "Company") is a digital media and technology services company. The Company provides audio and video streaming and advertising services through its RadioLoyalty™ Platform (the "Platform") to over 5,000 internet and terrestrial radio stations and other broadcast content providers. The Platform consists of a web-based and mobile player that manages streaming audio and video content, social media engagement, display and video ad serving within the web player and is also capable of replacing audio ads with video ads within the web player in a live or on-demand environment. The Company offers the Platform directly to its broadcasters and integrates or white labels its technologies with web-based internet radio guides and other web-based content providers. The Company is also continuing development of WatchThis™, a patent-pending technology to provide web, mobile and IP television streaming services that are e-commerce enabled within streamed content.
AdMarvel is a wholly owned subsidiary of Opera Software ASA. It makes mobile advertising work by enabling mobile developers, publishers and carriers to easily source, provision, manage and track advertising from virtually any ad network or direct sourced advertising inventory. As the leading trusted third party in mobile advertising, AdMarvel works with mobile publishers, developers, carriers, ad networks, agencies and advertisers to optimize advertising inventory and revenue. AdMarvel services work across mobile web, WAP, SMS/MMS and in-application and video modalities.
For more information, visit www.admarvel.com
Certain statements contained herein constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about StreamTrack's industry, management's beliefs and certain assumptions made by management. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Because such statements involve risks and uncertainties, the actual results and performance of the Company may differ materially from the results expressed or implied by such forward-looking statements. Given these uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements. Unless otherwise required by law, the Company also disclaims any obligation to update its view of any such risks or uncertainties or to announce publicly the result of any revisions to the forward-looking statements made here. Readers should review carefully reports or documents the Company files periodically with the Securities and Exchange Commission.
Chief Executive Officer