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SYS-CON MEDIA Authors: Liz McMillan, Pat Romanski, Elizabeth White, Wade Williamson, Lori MacVittie

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INSIDE Secure Protects Live Streaming Service ‘BBTV NEXT’ for TV Bank in Japan

INSIDE Secure (NYSE Euronext:INSD), a leader in embedded solutions for securing transactions, content and digital identity, today announces that TV Bank, a live video distribution system and video provider for 3G mobile phones and iOS devices in Japan, has selected INSIDE’s DRM Fusion Server to protect its live streaming service BBTV NEXT. BBTV NEXT is a multi-channel service offering 50 channels, including Disney Life, AXN and Fox. INSIDE’s DRM Fusion Server, a complete interoperable server-side DRM solution for streaming protection, will be integrated as a live encoder. This will allow BBTV NEXT to be DRM Microsoft PlayReady in a fast turnaround time, providing the critical security needed to enable BBTV NEXT’s Japanese subscribers to view premium content on mobile devices.

According to a study from MM Research Institute, a Japanese market trend and research firm, the total number of smartphone video viewers in Japan is expected to more than triple from 12.3 million to 38.4 million between 2011 and 2016. This increase is attributed to rising smartphone use and LTE (Long Term Evolution) subscriptions in the heavily-wired country. (source: http://blog.velti.com/weekly-mobile-breakdown-mobile-video-on-the-rise-in-japan/#sthash.lPYVIvMc.dpuf)

“TV Bank is very satisfied with INSIDE Secure’s DRM Fusion Server solution. The product has provided us with a perfect Microsoft PlayReady server environment in a short space of time and it is pre-integrated with most hardware encoders. It helped us speed our time to market,” said Tetsuji Otsuka, system development manager at TV Bank.

TV Bank joins a lengthening line of content providers in Japan that has adopted INSIDE’s DRM Fusion solution. These include J.com (Jupiter telecom’s biggest cable TV service in Japan) and other Japanese OTT projects, as well as Rakuten Showtime.

“We are pleased TV Bank has selected our DRM Fusion Server to gain it lead time in providing the critical content protection required to stream premium content to its subscribers,” said Dr. Simon Blake-Wilson, executive vice president of the mobile security division at INSIDE Secure. “INSIDE’s DRM Fusion Server offers advanced capabilities that enable the whole DRM process from content protection, rights creation, rights and condition management to license generation and delivery. This means we can easily support content providers looking for opportunities to extend revenue streams in mobile video.”

INSIDE Secure’s DRM Fusion Server is a fifth generation, interoperable, server-side Digital Rights Management (DRM) solution. Designed for wireless and wireline operators and service providers, DRM Fusion Server implements and extends multiple DRM technologies such as Microsoft PlayReady, Windows Media DRM 9, 10 and 10.1, and OMA DRM while providing common integration interfaces. As an end-to-end DRM solution, DRM Fusion Server can create live and on demand services for any platform, including TV, PC and mobile. With DRM Fusion Server, the entire DRM process is enabled; from content protection, rights creation, rights and condition management to license generation and delivery. Licensed content can then be delivered over any IP network to fixed and mobile devices with client-side DRM capabilities.

More information about INSIDE DRM solutions is available online at: http://www.insidesecure.com/Products/DRM-Content-Protection/DRM-Fusion-Server

About TV Bank http://www.tv-bank.com

TV Bank Corporation (TV Bank, Japan) is the provider of a uniquely developed live video distribution system and videos for 3G mobile phone and iOS devices.

In 2005, SoftBank Corp. set up TV Bank, headquartered in Minato-Ku, Tokyo, as a joint venture with Yahoo Japan Corporation (Head Office: Minato-ku, Tokyo; president: Manabu Miyasaka) to reinforce the SoftBankGroup’s internet video content service business. TV Bank operates businesses relating to video content. These include services that distribute video content to mobile phones, such as ‘SHUUN’, ‘Simple Video Selection’ and ‘Sports LIFE’ the multichannel service ‘BBTV NEXT’ for SoftBank Mobile Corp.'s ‘SoftBank SmartTV’. In addition, Ustream Asia Inc., a joint venture with Ustream Inc. of the USA, provides a Japanese-language version of ‘Ustream’, a live video streaming service for smartphones, PCs, etc. There are various categories of program, including music, sports, news, events and politics. The site attracts approximately eight million unique visitors each month.

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