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InMoment Congratulates Smashburger for No. 1 Ranking in Fast Casual’s Top 100 Movers and Shakers

InMoment, the leading Voice of Customer (VoC) vendor in the food services industry, is proud to recognize Smashburger for being crowned No. 1 in Fast Casual magazine’s prestigious “Top 100 Movers and Shakers” list for 2014. This award follows a No. 6 ranking on Forbes’ “America’s Most Promising Companies” list this year, and a No. 2 ranking on the Franchise Times “2014 Fast & Serious” list of smartest-growing brands. Smashburger is a leading fast casual “better burger” restaurant with more than 272 corporate and franchise restaurants operating in 30 states and five international countries.

The Fast Casual Top 100 Movers and Shakers awards are highly-competitive. This year’s contest attracted nearly 900 nominations. Judges applied criteria that included innovation, unit and revenue growth, use of technology and social media, branding and marketing, and the company’s contribution to the fast casual industry.

“Smashburger is a perfect example of a client whose success is inexorably linked to their relentless commitment to putting customers at the heart of their business,” said InMoment President Lonnie Mayne. “As we’ve worked with their team, we have been so impressed with the investment they continue to make in not just listening to their customers but building that feedback into every touchpoint where customers interact with their brand—from the convenient online ordering, to the way they localize and customize their menu in each market, to the friendliness and engagement of every single employee. We’re proud to be involved with such a great company and thrilled they’re being recognized for their leadership.”

As part of its customer-centric culture, Smashburger asks every guest to share their experience with the company. InMoment works with Smashburger to collect, understand, and then channel actionable insights to managers and employees, so they can focus their efforts on the factors that matter most to customers. Smashburger also uses InMoment’s GoRecommend™ tool to empower customers to share their experiences across their social networks. Smashburger guests have shared more than 12,000 recommendations with more than 2 million impressions of positive recommendations over social media.

In addition to working with Smashburger, InMoment provides its Experience Hub platform to 25 percent of restaurants included in the “Top 100 Movers and Shakers.” InMoment is honored to partner with some of the nation’s top restaurant brands to help them create deeper relationships with their customers and drive positive business results.

About Smashburger

Smashburger is a leading fast casual “better burger” restaurant with more than 272 corporate and franchise restaurants operating in 30 states and five international countries. The company began in 2007 with the vision of Rick Schaden and funding by Consumer Capital Partners—the private equity firm that he and his father Richard own. By offering fresh, premium “smashed to order” burgers, chicken sandwiches, salads, signature side items, and hand-spun shakes, Smashburger has modernized the way people think about burgers. Known for localizing its menu in every market with regionally inspired burgers, side items, and local craft beers, Smashburger has received numerous awards, including ranking No. 2 on Franchise Times “2014 Fast & Serious” list of smartest-growing brands, being named “America’s Most Promising Company” by Forbes Magazine in 2011 and to the Top 10 in 2014, topping Fast Casual’s “Top Mover & Shakers” list for 2014 and 2012, and being featured on the Inc. 500 List of “America’s Fastest Growing Companies.” Smashburger also regularly receives “Best Burger” awards in cities around the world. To learn more, visit

About InMoment

InMoment™ is a cloud-based customer experience (CX) optimization platform that gives companies the ability to listen to and engage with their customers to improve business results through better experiences. Through its Experience Hub™, InMoment provides Voice of Customer (VoC), Social Reviews & Advocacy, and Employee Engagement technology, as well as strategic guidance and tactical instruction, support, and services, to 350 brands across 25 industries in 128 countries. The company is the leading VoC vendor for the food services, retail, and contact center industries, with deep domain expertise in B2B, healthcare, hospitality, and numerous others. For more information, visit

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