SYS-CON MEDIA Authors: Trevor Parsons, Elizabeth White, Pat Romanski, Yeshim Deniz, Jason Bloomberg

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Market Track, LLC Files Suit Against ECRM

Market Track, LLC, the leading provider of subscription-based advertising, real-time eCommerce, and pricing intelligence solutions in North America, today announced that it has filed a lawsuit asserting various intellectual property claims, including patent infringement, against Efficient Collaborative Retail Marketing Company, LLC (“ECRM”). Any inquiries concerning this matter should be directed to Wayne Mincey or Paul Salay.

About Market Track

Headquartered in Chicago, Illinois, Market Track is the leading provider of subscription-based advertising and pricing intelligence solutions in North America. Through its Market Track brand, which focuses on trade and promotional advertising, pricing, and eCommerce activity, and Competitrack, which focuses on brand advertising, the company provides the most comprehensive coverage of key media channels available. Offered via web-based software-as-a-service platforms, Market Track’s solutions enable advertisers, agencies, retailers, and manufacturers of consumer goods to efficiently monitor and analyze causal data, creative execution, and ad spending to maximize the value of their marketing campaigns. Clients use Market Track’s capabilities to determine how competing retailers, products, and brands are being advertised, priced, and promoted both in-store and online. The Company’s granular creative assets and data covers nearly every retail trade class, product category, and media channel. For more information, please visit www.markettrack.com.

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