SYS-CON MEDIA Authors: Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel, Peter Silva

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Sigma Corporation of America announces new “Test Shoot: Try Before You Buy” Consumer Loaner Program

Sigma Corporation of America, a leading researcher, developer, manufacturer and service provider of some of the world's most impressive lines of lenses, cameras and flashes, today announced the launch of the new “Try Before You Buy” loaner program that offers consumers the opportunity to test a dp2 Quattro camera - before it’s available to purchase in stores.

“The ‘Test Shoot: Try Before You Buy’ program is a bold and unique initiative from Sigma and for the photo industry,” said Christine Moossmann, director of marketing for Sigma Corporation of America. “It gives consumers an opportunity to shoot with the dp2 Quattro camera and experience, first hand, the amazing images the camera and the new Quattro sensor produce. There are so many camera options out there and we’d like to make the buying process more personal. There’s no better way to understand the capabilities of the dp2 Quattro than to spend time shooting with it.”

Sigma announced the dp Quattro series in February of this year, with each of the three cameras in the series featuring a redesigned camera body and Foveon “Quattro” Direct Image sensor, which is equivalent to a Bayer 39 MP conventional sensor in resolution testing. The dp2 Quattro camera, priced at $999 and the first camera in the series, utilizes a fixed 30mm 2.8 standard lens that is specifically designed and optimized to pair with the Quattro sensor and create images of exceptional sharpness and detail.

Details of the program include:

  • Eligibility and Selection: Sigma is encouraging all U.S.-based, experienced photographers who are interested in and/or considering purchasing the dp2 Quattro camera to apply for the loaner program. Since quantities are limited, participants will be selected on a first-come, first-served basis.
  • Entry Procedures: The program will begin on July 1, 2014 and will run until July 31, 2014. To register for this loaner program, please click here. Registrants will be asked to sign up by providing their name, billing and shipping address, and credit card information. Their credit card will then be charged in the amount of $999. Upon Sigma’s timely receipt of the camera and accessories back in its possession, Sigma will issue a credit back onto the same credit card.
  • Loan Procedure: Sigma will ship the camera to the participant via two-day shipping. Each box will include a prepaid return shipping label for return of the camera. In addition to the camera, each box will include a lens hood, flash, battery charger, memory card and two batteries. Participants will be directed to a landing page with product information and tutorial videos.
  • Loan Period: The loan period for each participant will be for a period of five days, including a weekend. The camera will be expected to arrive back at Sigma’s Long Island, NY, headquarters on the seventh day, which will be the date outlined in the letter included in the shipment.

Sigma encourages all consumers participating in the loaner program to share their feedback and photos using the hashtag #SigmaQuattro. Want to join the Quattro conversation? Check out our live feed here.

For a full list of terms and conditions for the “Test Shoot: Try Before You Buy” program, please visit http://www.sigmaphoto.com/sigma-dp2-test-shoot. For additional information about Sigma Corporation of America and the Quattro line of cameras, visit www.sigmaphoto.com.

About Sigma Corporation

Since 1961, Sigma has worked toward a single, simple goal: To imagine and develop photographic technologies that push the envelope, empower photographers and produce unparalleled imagery. We’ve honored this commitment by maintaining control of our design, research and development, and manufacturing processes in our own Aizu Factory. Our products are built with premium materials and are known worldwide for quality and performance. Our family-owned organization is the largest, independent SLR lens manufacturer in the world, producing more than 45 lenses that are compatible with most manufacturers, including Sigma, Canon, Sony, Nikon, Olympus, Panasonic and Pentax. Sigma Corporation also produces digital SLR cameras and high-definition digital compact cameras. The company is headquartered in Japan, with offices strategically located throughout Europe, Asia and North America. Photography is all we do, and it’s all we’ve ever done.

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