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SYS-CON MEDIA Authors: Esmeralda Swartz, Andy Jonak, Carmen Gonzalez, John Wetherill, Lori MacVittie

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Shelly Palmer Radio Report – July 2, 2014

Google recently showed off the future of Android at its I/O conference. The most exciting thing on display might have been a $20 piece of cardboard. Google’s Cardboard project is the company’s take on Virtual Reality – an area of tech that saw Facebook spend $2 billion to acquire VR device maker Oculus. So how does Google’s version work? The unofficial $20 kits include cardboard, lenses, magnets and a rubber band that creates a pair of “goggles” for you to slide your phone into. The system is almost the direct opposite of Oculus’s high-end Rift headset, which requires a hefty investment to experience virtual reality. Google’s inexpensive version – along with its newly-launched VR toolkit – should prompt developers to build support for Cardboard into their apps and services. The virtual reality dream has been around for a while, but has seen a surge in popularity thanks to the Oculus Rift and Sony’s Project Morpheus. Google’s Cardboard may turn out to be little more than a gimmick, but it’s got people talking – and that’s a great start.

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More Stories By Shelly Palmer

Shelly Palmer is the host of Fox Television’s "Shelly Palmer Digital Living" television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.

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