SYS-CON MEDIA Authors: Elizabeth White, Peter Silva, Liz McMillan, Yeshim Deniz, Pat Romanski

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NewsCred and Outbrain Announce Partnership To Provide Marketers With the Most Comprehensive Content Marketing Offering In the Industry

NewsCred, the leading content marketing platform, and Outbrain, the leader in content discovery, today announced a global strategic partnership. Pairing NewsCred’s end-to-end content marketing software and solutions with Outbrain’s content discovery and amplification capabilities, the partnership gives clients access to the most comprehensive content marketing offering in the industry.

This multi-faceted partnership is a huge opportunity for marketers seeking to reach relevant audiences authentically, easily, and at scale. Through the partnership:

  • Marketers will seamlessly gain access to the fully licensed articles, images and video from over 4,500 content providers within NewsCred’s Publisher Network.
  • NewsCred customers will be able to distribute their content via Outbrain Amplify*, and its global audience of more than 550 million monthly unique visitors**, in addition to social distribution via Facebook, Twitter, and LinkedIn.
  • NewsCred is also an Outbrain Preferred API Integration Partner, making it possible for joint customers to access Outbrain Amplify directly from NewsCred’s Content Marketing Cloud software. With one-click, marketers can now have their content discovered across the 150 billion personalized content recommendations that Outbrain serves each month.

“The expanding and fragmented nature of the content marketing ecosystem has made it nearly impossible for marketers to find truly comprehensive solutions,” said Gregg Freishtat, Senior Vice President for Strategic Alliances at Outbrain. “This relationship takes us a big step closer to removing that pain point, and that’s a huge opportunity for our customers. NewsCred's licensed content represents additional fuel for our content discovery platform and this partnership is really a pairing of two companies who care about surfacing premium content and helping brands reach audiences in an authentic way.”

“NewsCred and Outbrain’s partnership provides a simplified solution for brand owners and marketers to create, curate, and distribute premium content that will resonate with their audiences,” said Scott Lehr, Vice President of Content & Strategic Partnerships, NewsCred. “By integrating Outbrain directly into the NewsCred Content Marketing Cloud, we’re truly delivering on our promise of a technology platform that makes marketing simpler, faster, and more impactful.”

The Content Marketing Cloud, NewsCred’s end-to-end content marketing platform, drives brand awareness, engagement, and sales for the world’s leading brands. It provides marketers with a single software platform to manage, discover, publish, share, and measure their content marketing at global scale.

Outbrain, the first to market with its content discovery platform, has expanded far beyond the standard “related links at the bottom of the page” formula - now empowering publishers and marketers with real-time analytics and content insights. Outbrain supports digital newsrooms worldwide to further leverage authentic, trustworthy organic and promoted stories to better monetize and increase engagement on their desktop and mobile properties.

Notes to Editors:

* Outbrain Amplify: Amplify is Outbrain's platform for marketers and content producers wanting to promote their stories at scale. With a discovery engine that employs 50+ algorithms to seamlessly surface content that is relevant, interesting and personally appeals to users, Outbrain Amplify delivers engaged audiences from leading publishers worldwide [www.outbrain.com].

** Numbers according to comScore Media Metrix - March 2014

About NewsCred:

NewsCred is the leading content marketing platform. Fusing cutting-edge software with world-class content, NewsCred helps brands tell incredible stories.

NewsCred’s Content Marketing Cloud provides the first end-to-end solution for content workflow, creation, publishing and analytics. In one place, brands gain unprecedented access to the world’s largest content marketplace, including licensed content from over 4,500 publishers and original content from our award-winning journalist network.

Through NewsCred, global brands like Pepsi, P&G, Dell, General Electric and AIG have seen explosive growth in social sharing, engagement and lead generation.

Founded in 2008 by Shafqat Islam, Iraj Islam and Asif Rahman, NewsCred has offices in New York, London and Dhaka and is backed by FirstMark Capital, Mayfield Fund, IA Ventures, Interwest Partners, Greycroft Partners and others.

About Outbrain:

Outbrain (http://www.outbrain.com/) is the world’s largest content discovery platform, bringing personalized, relevant online, mobile and video content to audiences while helping publishers understand their audiences through data.

Outbrain serves over 150 billion personalized content recommendations every month and reaches over 553 million** unique visitors from across the globe. Outbrain's expansion to some of the web's largest global properties is a reflection of its rapid growth and its successful innovations in supporting a new era of digital publishing. Top-tier premium publications that currently leverage the Outbrain platform include: CNN, ESPN, Le Monde, Fox News, Reuters, The Guardian, Slate, The Telegraph, New York Post, Times of India and Sky News.

Founded in 2006, the company is headquartered in New York with a presence in more than 17 locations globally, including the U.S., U.K., Israel, Singapore, Japan and Australia.

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