|By Marketwired .||
|July 2, 2014 12:47 PM EDT||
TORONTO, ONTARIO -- (Marketwired) -- 07/02/14 -- Canadian branding expert John Miziolek, Co-Founder and President of Reset Branding, an innovative strategic branding and design firm located in the Greater Toronto area, shares his insights for achieving breakthrough success. The book, Breaking Through: The World's Leading Entrepreneurs and Professionals Share Their Insights for Achieving Breakthrough Success, which was recently published, hit Amazon's Best Seller List in the branding and small business categories, the day it was released.
John writes about what he calls "How to create a Magical Magnetic Brand" the simple yet powerful belief that "At the intersection of consumer, company and culture, we create a magnetic charge that draws consumers to the brand."
Here are John's top four ways to turn your magnet on.
1. Be authentic- Stay true to what your brand stands for and do not for any reason dilute your brand. 2. Leadership-Failure is an Option-Don't be afraid to take a leap, even if it means failing. Failure can make your stronger. 3. Distinction-Unleash the Magnet. What do you to look and sound different? What do you do to create a magnet so powerful that existing customers can't leave you, and new customers are drawn to you. 4. Belief systems-Speak the Truth. Whatever you're marketing to customers has to have inherent value in place that will make buyers interested in coming back to you for more. To create a credible belief system that sticks, you must be focused, consistent, unique and passionate about your products-and communicate those qualities to your potential buyers through your Brand Perception.
Based on those four principles, John has built a highly successful branding firm that consistently delivers excellent results for clients and has worked with top brands like Molson Coors, Diageo and Otrivin. A subject expert on strategic branding, brand development, naming and innovation, John is frequently asked by the media to comment on branding topics, such as a commentator on History Television's program, "What's in a name", featured in USA Today and interviewed by Global News, CBC Radio and Canadian Business. He is also a guest blogger for Fast Company®.
"I was honoured as the only Canadian to be asked to contribute to this book and undertaking," says Mr. Miziolek, "I hope readers will find it useful and inspirational."
BreakingThrough is published by CelebrityPress and contains twenty-four leaders talking about what it takes to breakthrough to achieve success in their respective fields.
To view a photo of branding expert John Miziolek's new book called "Breaking Through", please visit the following link:
To order a copy of the book, please go to:
To learn more about RESET Branding please visit:
The royalties from this project will be given to Entrepreneur's International Foundation, a not for profit organization dedicated to creating unique launch campaigns to raise money and awareness for charitable causes.