SYS-CON MEDIA Authors: Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel, Peter Silva

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B&O PLAY by Bang & Olufsen partners with HEADS Innovation to launch cutting edge audio products - the first collaboration to feature DJ Edition by global hitmaker DJ Khaled

Global hitmaker DJ Khaled will be the first collaborator, inspiring a special DJ edition of B&O PLAY headphones. This unique hardware design, which kicks off a series of customized product collections featuring top artists, combines the technical and audio expertise of HEADS and B&O PLAY with the experience and artistry of a renowned DJ and producer to create premium headphones tailor made with the sound DJ's love.

”This is a unique collaboration between a world class brand and a world class artist,” says Madeline Nelson, founder and CEO of HEADS Innovation, whose Audio division in cooperation with B&O PLAY conceived and customized the products.

Why DJ Khaled for this inaugural collection? Because this multi-platinum ”King of Anthems,” who recently teamed up with rap icon Jay Z on the song ”They Don’t Love You No More,” represents all that is authentic, trailblazing and true to the DNA of the HEADS Innovation.

“Our B&O PLAY brand is only two years old, but has already gained a huge following all around the world. The collaboration with HEADS Innovation and DJ Khaled gives an extra dimension to our product portfolio, and we see it as a win/win situation” says Henrik Taudorf Lorensen Vice President B&O PLAY.

”I take pride in crafting a sound based on time, care and, most importantly, the best quality sound on the planet,” says DJ Khaled, CEO of We the Best Music, who wanted to give the listener a chance to hear audio the way he hears it when creating his music. ”Embark on this journey in sound with me...you won’t be disappointed.”

DJ Khaled’s just-released music video for ”They Don’t Love You No More,” features the prototypes of the head phones which will be available in the finalized DJ Khaled tuned version at a later stage. When available they will be sold online via HEADS Innovation as well in selected stores.

ABOUT HEADS Innovation

HEADS Innovation is a multi-layered entertainment company that brings an extraordinary audio experience to consumers. With more than 20 years of expertise in studio management and sound recordings, CEO, Madeline Nelson, understood the importance of high quality sound that is custom-fit for the consumers’ ears. Established in 2013 as a sound technology incubator focusing on harmonics, engineering, art and defining sound, HEADS’ audio division is comprised of premium headphones, portable Bluetooth speakers and a surround sound music application, that will give the world a true “audio meets virtual” experience.

ABOUT DJ Khaled

DJ Khaled is a multi-platinum artist, DJ, producer, radio personality and CEO of record label -- We the Best Music Group. Khaled brings together the biggest names in music, having collaborated with Kanye West, Lil Wayne, Chris Brown, and Drake and recently co-executive-produced an album for Rick Ross. Known globally as the ”King of Summer Anthems,” his 2010 hit ”All I Do is Win,” sold over 3 million singles. Of Palestinian descent, Khaled was born in New Orleans and raised in Miami, where his music empire is based.

ABOUT B&O PLAY

Firmly grounded in decades of design excellence, craftsmanship and product innovation from Bang & Olufsen, B&O PLAY interprets the same values for a new type of contemporary products aimed at youthful, design-conscious urbanites with an active lifestyle. The B&O PLAY portfolio is made up of stand-alone, portable products, that are intuitive to use and easy to integrate into your daily life - at home or on the move. The stylish designs, the carefully selected materials and the best-in-class technology inside the products are all combined to fulfill one single ambition and purpose of being: To give people magical experiences based on the B&O PLAY passion.

To find out more about B&O PLAY go to our website at: www.beoplay.com

Follow us on Facebook for all the latest news: https://www.facebook.com/beoplay

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