|By Business Wire||
|July 4, 2014 09:02 AM EDT||
Research and Markets (http://www.researchandmarkets.com/research/dgrsvn/nonneutral) has announced the addition of the "Non-Neutral Mobile Broadband Business Models report" report to their offering.
It may be worthwhile, but only just. Models like sponsored data, QoS-enhanced services and application-based charging might account for just 6% of overall mobile Internet
broadband revenues in 5 years' time.
Zero-rating of some content will also encourage some users to switch provider, or start on the first rung of mobile Internet use. Two-sided business models might yield 2% of overall mobile data revenues.
Another theme is that some types of non-neutrality are less controversial than others. Some applications are really just about mobile broadband rather than access to the Public Internet.
Mobile operators and regulators should focus first on the former - enterprise connections, leading-edge M2M & IoT uses of cellular, public safety data applications and maybe paid data for mobile advertising. Conversely, so-called "fast lanes" for mobile video or applications are complex to achieve, cause huge controversy and - in the final analysis - likely won't be worth much anyway.
Lobbyists, politicians, telco execs and regulators need to "pick their battles" better.
Key Topics Covered:
Mobile broadband & Internet: Market dynamics:
Non-neutral broadband: Generic challenges.
1. No clear definition of "an app" or "service" Multi-app experiences. Partial-app experiences.
2. Business Model Fit International challenges.
3. Apps' data usage is device-dependent
4. Devices, OSs & QoS / non-neutrality
5. HTML5 changes the game again
6. Poor fit with WiFi use and femtocell offload
7. OSS/BSS challenges
8. Pricing, selling & marketing non-neutrality
9. Network dependencies & standards
10. Arbitrage & other unintended consequences
11. Mobile broadband is not like fixed
12. Organisational challenges in service providers
Main models for non-neutral mobile broadband:
Forecasts, conclusions & recommendations
For more information visit http://www.researchandmarkets.com/research/dgrsvn/nonneutral