SYS-CON MEDIA Authors: Pat Romanski, Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel

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Blueprint Expands Services to Offer Music Events, Concerts and Festivals in Alberta

Multi-Day Event, ARRIVAL, to Kick Off Company's Expansion in Calgary and Edmonton

CALGARY, ALBERTA -- (Marketwired) -- 07/04/14 -- Blueprint, in partnership with Live Nation Canada, is proud and excited to announce the official launch of their expansion into Alberta. Beginning this summer, Justin Pandos of Connected Entertainment in Edmonton and Mikey Da Roza of Aqua Audio in Calgary, will join the Blueprint team to bring the very best event experiences to Albertans. To celebrate, this Labour Day long weekend Blueprint will throw a two-city event called ARRIVAL, which will be held at Edmonton's Shaw Conference Centre on August 29th and Calgary's BMO Centre on August 31st.

For Blueprint, the expansion demonstrates the demand the company has created for more artist-driven events amongst party-goers in the Pacific Northwest. It will also serve to signify the company's ongoing growth and established position as a leader in the entertainment industry. ARRIVAL will mark Blueprint's official entry into the Alberta market and serve as a grand statement of intent for the caliber of events to come.

The growth of the company into Alberta comes as a result of the long-standing relationships Blueprint's Alvaro Prol has fostered with Mikey Da Roza and Justin Pandos. As early pioneers of the scene, Da Roza and Pandos hold twenty-six years of combined experience, acting as cultural drivers in these markets. Having worked together on joint projects and events, Prol, Da Roza and Pandos developed a common respect for each other and recognition of the dedication and determination to achieve common goals. It is the alignment of these goals that spurred Prol to invite Da Roza and Pandos to join the Blueprint family and its wealth of resources, to raise the bar in entertainment events in Alberta.

Prol, head of Blueprint's events, promotions and talent buying division, shares, "I've known Mikey and Justin since the start of their careers and one of the biggest things that's always stood out to me about them was the passion they have for the industry. The music comes first, and we all share the same drive to develop and grow artists from the ground up. Because of the potential I see in them and the tools and resources we can offer at Blueprint, I know that together we'll grow the market in Alberta to offer some great musical experiences in the future."

Of the partnership, Mikey Da Roza says, "Over the years, we've seen Blueprint grow leaps and bounds and have great respect for the organization. I've always been an admirer of their drive, determination and brand presence, so it was with great excitement and elation when Alvaro reached out to me to talk about future business. When we really got down to the nuts and bolts of the relationship, I knew that this was something that had to happen. I'm very ecstatic to become part of the Blueprint family and join a team with vast knowledge and resources," Da Roza adds.

For Justin Pandos, joining Blueprint is an opportunity to bring new life into Alberta's entertainment industry. He shares, "Beginning with ARRIVAL, this signifies a new era of dance events in Alberta. There is no one in Western Canada at Blueprint's level and it is an honour and a privilege to join this incredible and dynamic team. When I think about what's to come, I'm beyond excited about what we'll be able to do and the quality of events we'll be able to throw."

In addition to hosting massive shows, events and festivals, Blueprint Alberta will continue with the company's dedication and mission to put music first. By adding programming at the club level, Blueprint will remain impassioned to foster and grow talent and artists from the ground up in Alberta.

As a statement of Blueprint's launch and intention to stay in the province, this August's ARRIVAL will become an annual event. Artists Martin Garrix, Afrojack, Deorro, Matthew Koma and more will be performing at Edmonton's Shaw Conference Centre in addition to Knife Party, Nervo, Cedric Gervais, Chris Lake and more at Calgary's BMO Centre. With a capacity of five thousand people at each show its inaugural year, Blueprint is excited to kick off a fresh wave of entertainment in Alberta with a massive celebration.

Tickets will go on sale on July 7th, and will be available for purchase at arrivalalberta.com. Guests will have the option of purchasing single event tickets or tickets to both shows. For more information on ARRIVAL and Blueprint Alberta, visit: www.thisisblueprint.com.

About Blueprint:

Based in Vancouver, BC, Blueprint is the city's largest lifestyle and events company - dedicated to providing the best in entertainment. Always at the forefront of entertainment culture, Blueprint offers an impressive scale of bars, nightclubs, liquor stores, catering and hundreds of blow out dance events and music festivals annually. With Blueprint, the entertainment experience truly begins 'at the ticket purchase' and extends through every aspect including service, music, food and beverage, talent and events.With a relentless focus on current & upcoming trends and an unparalleled passion for detail, Blueprint's goal is to create memorable experiences by continuing to produce the best in entertainment and lifestyle culture in Vancouver and beyond. For more information, visit www.thisisblueprint.com.

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