SYS-CON MEDIA Authors: Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith, Elizabeth White

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Alfred Culbreth Announces L'Alpina Spring Water 7.3 pH Makes Waves at Kia Malibu Estate; Alfred Culbreth Is CEO of American Premium Water Corporation "APWC" (OTC Pink: HIPH)

DELRAY BEACH, FL -- (Marketwired) -- 07/07/14 -- American Premium Water Corporation "APWC" (OTC Pink: HIPH) (PINKSHEETS: HIPH) www.americanpremiumwater.com is excited to provide the following update to the investment community and our shareholders. APWC today announces L'Alpina Spring Water 7.3 pH official water of the Kia Motors Malibu Estate has already been enjoyed on camera by such Hollywood notables as Jennie Garth, Christina Milian and Mario Lopez to name a few. The month long duration of the Kia Malibu Estate presented by Talent Resources is already off to an amazing start. The July 4th holiday presented several days of exciting events at the Kia Malibu Estate and Talent Resources as always did an amazing job. APWC looks forward to the rest July and L'Alpina Spring Water 7.3pH being the official water of the Kia Malibu Estate. So far, thousands of media impressions have been generated featuring L'Alpina. Associated Press covered the Kia Malibu Estate. We welcome the investment community and shareholders to take a look at some of the images and we have enclosed the following links.

http://classic.apimages.com/OneUp.aspx?st=det&ids=Jennie%20Garth%20Hosts%20a%204th%20of%20July%20Party%20at%20the%20Kia%20Motors%20Malibu%20Estate&showact=details&sort=date&prds=10002&intv=3d&sh=10&kwstyle=and&adte=1404560950&pagez=60&cfasstyle=AND&rids=861b3be9ab1441fba4eabaad5d8ec0b6&dbm=PThirtyDay&page=1&xslt=1&mediatype=Photo

http://classic.apimages.com/OneUp.aspx?st=det&ids=Mario%20Lopez%20Hosts%20a%20Party%20at%20the%20Kia%20Motors%20Malibu%20Estate&showact=details&sort=date&prds=44113&intv=3d&sh=11&kwstyle=and&adte=1404734869&pagez=22&cfasstyle=AND&rids=e6d799a5c4ac464a9094d129b39f67e8&dbm=PThirtyDay&page=1&xslt=1&mediatype=Photo

http://www.lasplash.com/publish/Los_Angeles_Entertainment_109/jennie-garth-and-mario-lopez-celebrate-4th-of-july-at-the-kia-malibu-estate-in-malibu.php

The Sales Department as we previously announced would be expanding coast to coast. APWC is now pleased to advise the addition of two full time sales persons based in Los Angeles and Miami. Southern California is one of the largest consumer markets for bottled water. Adding a full time sales person based in this market is in line with our sales efforts this summer in Los Angeles, CA as well the Hamptons and New York City. L'Alpina Spring 7.3 we potentially feel will account for 95% of company sales. We are in the process of adding another full time sales person to achieve our goal of growing sales and adding premium accounts in these key markets. APWC anticipates advising the addition of accounts that will offer for sale our premium brands.

"L'Alpina Spring Water 7.3 pH being invited to be the official water of the Kia Malibu Estate presented by Talent Resources is an amazing opportunity to launch this new product and raise brand awareness. The Kia Malibu Estate is a month long event which started July 1. Our product has already been featured in www.lasplash.com. We expect our ongoing branding and marketing efforts will be key in assisting our new sales staff in opening premium accounts coast to coast with an emphasis in Los Angeles, New York City, the Hamptons and Miami. Growing sales is something we are firmly committed to. APWC is committed and excited to have the Sales Department on track and is making a monumental effort to grow sales. This will now be our focal point to prosperity. May peace be with you and thank you for your support." --Alfred Culbreth, CEO of American Premium Water Corporation

Forward-Looking Statements

This Press Release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements reflect the Company's current beliefs and are based upon information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause the Company's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. The Company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information included in this Press Release including such forward-looking statements.

This press release is issued on behalf of the Board of Directors by Alfred Culbreth, CEO and Director.

Safe Harbor Statement

THIS NEWS RELEASE CONTAINS "FORWARD-LOOKING STATEMENTS", AS THAT TERM IS DEFINED IN SECTION 27A OF THE UNITED STATES SECURITIES ACT OF 1933, AS AMENDED, AND SECTION 21E OF THE UNITED STATES SECURITIES EXCHANGE ACT OF 1934, AS AMENDED. STATEMENTS IN THIS NEWS RELEASE, WHICH ARE NOT PURELY HISTORICAL, ARE FORWARD-LOOKING STATEMENTS AND INCLUDE ANY STATEMENTS REGARDING BELIEFS, PLANS, EXPECTATIONS OR INTENTIONS REGARDING THE FUTURE.

THIS NEWS RELEASE HAS BEEN PREPARED BY MANAGEMENT OF THE COMPANY WHO TAKES FULL RESPONSIBILITY FOR ITS CONTENTS. NO SECURITIES REGULATORY AUTHORITY HAS APPROVED OR DISAPPROVED OF THE CONTENTS OF THIS NEWS RELEASE. THIS NEWS RELEASE SHALL NOT CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES IN ANY JURISDICTION IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH JURISDICTION.

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