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Carter Joins GfK’s Market Opportunities & Innovation Team to Lead Quantitative Research in North America

John Carter, a seasoned strategic researcher and marketer, has joined GfK’s Market Opportunities and Innovation (MOI) team in North America as Executive Vice President, Consulting. He will guide the MOI quantitative research practice and support product development for the Consumer, Financial Services, Technology, Retail, and Automotive sectors.

“John brings the perfect mix of expertise and strategic thinking to guide our integration of quant-oriented products and deliverables,” said Audrey Rosen, GfK’s Managing Director of Market Opportunities and Innovation in North America. “He will help our clients sharpen their focus on identifying the next game-changing innovation for their businesses. John also has the skills to help companies make best use of a host of approaches, from MOI’s proprietary segmentation tool to market landscape,studies that help clients grow their portfolios.”

Carter comes to GfK from Ipsos, where he was Executive Vice President of the company’s MarketQuest division. Carter has also held several leadership positions at Unilever Best Foods in the United States (VP, Marketing), Hong Kong (Research Director), and Singapore (General Manager). He began his career at Maritz Marketing Research.

Carter holds a Bachelor of Arts degree in Economics and an MBA in Marketing from Rutgers, The State University of New Jersey.

GfK’s Market Opportunities and Innovation team helps clients navigate the innovation process, emphasizing future-oriented approaches that result in break-through successes.

About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s 80 years of data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

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