SYS-CON MEDIA Authors: Skytap Blog, Carmen Gonzalez, Liz McMillan, Elizabeth White, Pat Romanski

News Feed Item

Flipora Reads Your Mind and Recommends Websites Based on Your Mood

SUNNYVALE, CA -- (Marketwired) -- 07/09/14 -- Flipora, the fast growing, mood-aware website recommendation engine can now automatically learn what a user is interested in to make contextual and mood-aware website recommendations. Flipora uses sophisticated artificial intelligence technology that taps into web browsing history and Facebook activity to accomplish this. The company announced this update alongside a complete redesign of its web-based application and several new features. The fast growing Flipora service is also on the cusp of crossing 30M users worldwide.

For most users in the world today, discovery of websites happens in a largely accidental and unstructured manner on services like Facebook and Twitter. Since Facebook and Twitter don't know what a user's current interests are, the websites one discovers in their Facebook feed are largely generic and random, driven by what their friends want to share and not what they want to see. With this update, Flipora's algorithms constantly adapt and evolve with a user's changing interests so that the recommendations are contextual, mood-aware and up to date. For example, if a user has recently been browsing content related to Soccer, Rock music and Comics, Flipora's recommendations would be primarily websites relating to those topics. At the same time it allows one to tweak and change those interests, so that Flipora does all the hard work for you through automatic personalization, while you stay in control over managing your interests. Users can begin trying out Flipora's mood-aware website recommendation engine at Flipora.com.

Flipora was initially launched from a dorm room at Stanford University where the Flipora founders Jonathan Siddharth and Vijay Krishnan met while pursuing their graduate studies in Computer Science. The Flipora founders envision a world where A.I. based personalization completely revolutionizes content discovery online. Flipora's Technical Advisory Board includes their research advisor at Stanford and former chair of the Stanford Computer Science Department Prof. Hector Garcia Molina and one of the creators of Google AdSense and former head of the Facebook Ads team, Gokul Rajaram. The team also includes engineers and computer scientists from Google, Yahoo! etc. Flipora also recently made the Top 10 List of Social Media Sites in the world in a list that includes other industry heavyweights like Facebook, Twitter and LinkedIn. The company has attracted an impressive roster of investors that include Draper Fisher Jurvetson, Labrador Ventures, Band of Angels, Amidzad Partners & Smiley Media.

Flipora's technology helps users find content from the Web related to their interests that would otherwise have gone unnoticed. With the new browser extensions that have just been released for all the major browsers like Chrome, Firefox and Internet Explorer, the company is able to really tap into a user's mood to show websites related to what the user is currently browsing. Flipora offers this recommendation via a sleek slider widget that slides out unobtrusively from the corner of the webpage. This offers users a recommendation for a great next page to go to on the Web for whatever page the user is on currently. This option can also be turned off if the user chooses to.

The new update also features a massive increase in the number of supported interests for users to follow. Users can now choose from nearly 3000 interests. This allows for more accurate and fine-grained personalization. The company has also confirmed that it has plans to further expand this set of interests. A user can set up their Flipora feed by following their interests and by following other interesting or like-minded users. This is important because by following interests one can discover new interesting users to follow and by following users one can discover interesting topics to follow which can further expand one's horizons. Unlike on Facebook, where a user is primarily connected to other users based on their social relationships, on Flipora a user is connected to a global community of users with shared interests. This vastly improves sharing since instead of sharing a website with hundreds of friends on Flipora, most of whom might not be interested in that topic, one can now share a website with potentially tens of thousands of users worldwide who are all interested and passionate about that same topic. Users with similar interests can now connect and share interesting content regardless of where they are in the world.

The new recommendation engine also constantly improves as more users use the service since the website recommendations are sourced from the aggregate, anonymized web browsing data of the millions of users currently using the service.

About Flipora:
Flipora is an A.I. based recommendation engine that automatically learns your interests and then recommends websites to you based on what you're currently in the mood for. Today, web discovery is broken and left to chance on Facebook and Twitter. Facebook and Twitter don't know what you're currently in the mood for, and so you see websites in your feed that are boring and generic, driven by what your friends want to share and not what you want to see. Flipora puts the emphasis on you and what you're in the mood for right now and recommends websites based on your current interests. It is a mood-aware website recommendation engine. Starting out of Stanford University, Flipora now has nearly 30 million users and has raised Venture Capital from some of the best investors in Silicon Valley, with prior successes such as PayPal, Twitter, Skype, Tesla, Baidu, and Hotmail.

Flipora -- World's Knowledge At Your Fingertips: http://www.fliporareviews.com/

Facebook: http://www.facebook.com/flipora

Twitter: http://twitter.com/flipora

Embedded Video Available

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2635145
Embedded Video Available: http://www2.marketwire.com/mw/frame_mw?attachid=2635149

Flipora Contact Information:
Phone: 650 704 2449
Email: Email Contact
www.Flipora.com

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile ...
“This win means a great deal to us because it is decided by the readers – the people who understand how use of our technology enables new insights that drive the business,” said Matt Davies, senior director, EMEA marketing, Splunk. “Splunk Enterprise enables organizations to improve service levels, reduce operations costs, mitigate security risks, enhance DevOps collaboration, create new product and service offerings and obtain deeper insight into customer behavior. Being named Best Business App...
SYS-CON Media announced today that PagerDuty has launched a popular blog feed on DevOps Journal. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done.
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP ...
SYS-CON Events announced today that CodeFutures, a leading supplier of database performance tools, has been named a “Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. CodeFutures is an independent software vendor focused on providing tools that deliver database performance tools that increase productivity during database development and increase database performance and scalability during production.
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
SYS-CON Events announced today that ActiveState, the leading independent Cloud Foundry and Docker-based PaaS provider, has been named “Silver Sponsor” of SYS-CON's DevOps Summit New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. ActiveState believes that enterprises gain a competitive advantage when they are able to quickly create, deploy and efficiently manage software solutions that immediately create business value, but they face many challenges that ...
Companies today struggle to manage the types and volume of data their customers and employees generate and use every day. With billions of requests daily, operational consistency can be elusive. In his session at Big Data Expo, Dave McCrory, CTO at Basho Technologies, will explore how a distributed systems solution, such as NoSQL, can give organizations the consistency and availability necessary to succeed with on-demand data, offering high availability at massive scale.
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what th...
Security can create serious friction for DevOps processes. We've come up with an approach to alleviate the friction and provide security value to DevOps teams. In her session at DevOps Summit, Shannon Lietz, Senior Manager of DevSecOps at Intuit, will discuss how DevSecOps got started and how it has evolved. Shannon Lietz has over two decades of experience pursuing next generation security solutions. She is currently the DevSecOps Leader for Intuit where she is responsible for setting and driv...
Dale Kim is the Director of Industry Solutions at MapR. His background includes a variety of technical and management roles at information technology companies. While his experience includes work with relational databases, much of his career pertains to non-relational data in the areas of search, content management, and NoSQL, and includes senior roles in technical marketing, sales engineering, and support engineering. Dale holds an MBA from Santa Clara University, and a BA in Computer Science f...
SYS-CON Media announced that Cisco, a worldwide leader in IT that helps companies seize the opportunities of tomorrow, has launched a new ad campaign in Cloud Computing Journal. The ad campaign, a webcast titled 'Is Your Data Center Ready for the Application Economy?', focuses on the latest data center networking technologies, including SDN or ACI, and how customers are using SDN and ACI in their organizations to achieve business agility. The Cisco webcast is available on-demand.
Thanks to Docker, it becomes very easy to leverage containers to build, ship, and run any Linux application on any kind of infrastructure. Docker is particularly helpful for microservice architectures because their successful implementation relies on a fast, efficient deployment mechanism – which is precisely one of the features of Docker. Microservice architectures are therefore becoming more popular, and are increasingly seen as an interesting option even for smaller projects, instead of bein...
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. ...
Datapipe has acquired GoGrid, a provider of multi-cloud solutions for Big Data deployments. GoGrid’s proprietary orchestration and automation technologies provide 1-Button deployment for Big Data solutions that speed creation and results of new cloud projects. “GoGrid has made it easy for companies to stand up Big Data solutions quickly,” said Robb Allen, CEO, Datapipe. “Datapipe customers will achieve significant value from the speed at which we can now create new Big Data projects in the clou...