Click here to close now.

SYS-CON MEDIA Authors: Liz McMillan, Lori MacVittie, Elizabeth White, Eva Belanyiova, tru welu

News Feed Item

Selling Halloween Magazine Reveals Halloween Top Sellers and Haunt Trends in Industry-Wide Report

The Second Annual Selling Halloween Industry Research Report Reveals Revenue and Sales Trends, Plus Budget and Business Drivers for the Halloween and Haunt Industries

RANDOLPH, NJ -- (Marketwired) -- 07/09/14 -- Selling Halloween, a business-to-business publication for the Halloween and haunted attractions industries has released the findings of its 2014 Industry Report. The National Retail Federation (www.nrf.com) forecasted that spending for the 2013 Halloween season would reach $6.9 billion. To provide deeper insights into these sales figures and what is driving the industry, Selling Halloween magazine, the definitive resource for Halloween retailers for 25 years, has released the results of its second annual Industry Research Report. The report, which surveyed both Halloween retailers and haunted attractions operators, reveals the reported sales and trends that impacted the Halloween and Haunt industries as a whole during the 2013 season and predicts what will drive business in 2014.

The report covers a comprehensive range of topics including: annual sales, revenue producers, sales gains, business challenges, marketing strategies, social media initiatives, investment strategies, trends and more. The survey's findings reveal that Halloween retailers are under increasing pressure to find unique product mixes in order to stand out in a sea of "me-toos." Haunt operators are looking for innovative and affordable ways to refresh attractions year-after-year. The survey offers insights into how the respondents are tackling those and other business challenges.

In an encouraging stat, the report reveals that 54.9% of retailers saw an increase in revenue, while only 23.9% saw a decrease and 19.7% said it stayed the same. On the haunt side however, 53.5% of respondents said that sales revenue increased in 2013. Only 10.46% saw a decrease and 22.1% said it stayed the same.

Other key findings include:

  • Greatest challenges facing both retailers and haunt owners.
  • Best price points for both adult and children's costumes.
  • What retailers are doing to cut costs.
  • What next-generation trends operators predict will have the biggest impact on haunts.
  • Info about demographics
  • And much more!

This report can be downloaded in its entirety, free of charge, at http://sellinghalloween.edgl.com/reports/2014-State-of-the-Industry-Report93766

About Selling Halloween:
For 25 years, Selling Halloween magazine has been the definitive resource for Halloween retailers. In 2010, it introduced the Nightmare Zone, expanding its focus to the Haunted Attraction industry and is now covering that marketplace as well. Selling Halloween is published by Edgell Communications. For more information, visit www.sellinghalloween.com.

Contact:
Dorothy Creamer
Editor
Selling Halloween
Email Contact
973-607-1364

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable o...
“Connect2Me is basically a game changer in the IoT industry. We have created IoT connecter middleware that can enable a connection to any kind of device," explained Yasser Khan, CTO of Connect2Me, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"Application monitoring and intelligence can smooth the path in a DevOps environment. In a DevOps environment you see constant change. If you are trying to monitor things in a constantly changing environment, you're going to spend a lot of your job fixing your monitoring," explained Todd Rader, Solutions Architect at AppDynamics, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises a...
"In our world there's a lot of cloud. Our focus is to help companies, who are bogged down by the enormousness of the cloud and infrastructure, to really go out there and monetize the cloud," explained Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that the "First Containers & Microservices Conference" will take place June 9-11, 2015, at the Javits Center in New York City. The “Second Containers & Microservices Conference” will take place November 3-5, 2015, at Santa Clara Convention Center, Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust...
"We help companies that are using a lot of Software as a Service. We help companies manage and gain visibility into what people are using inside the company and decide to secure them or use standards to lock down or to embrace the adoption of SaaS inside the company," explained Scott Kriz, Co-founder and CEO of Bitium, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
"Desktop as a Service is emerging as a very big trend. One of the big influencers of this – for Esri – is that we have a large user base that uses virtualization and they are looking at Desktop as a Service right now," explained John Meza, Product Engineer at Esri, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that the "First Containers & Microservices Conference" will take place June 9-11, 2015, at the Javits Center in New York City. The “Second Containers & Microservices Conference” will take place November 3-5, 2015, at Santa Clara Convention Center, Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
ThingsExpo New York is offering a limited time FREE "Expo Plus" registration option in New York. On site registration price of $1,95 will be set to 'free' for delegates who register during special offer. To take advantage of this opportunity, attendees can use the coupon code, and secure their registration to attend all keynotes, ThingsExpo sessions, expo floor, and SYS-CON.tv power panels. Special FREE registration givess access to all DevOps, Containers and Microservices sessions as well. Regi...