|By Business Wire||
|July 10, 2014 12:01 AM EDT||
nFluence Media, the pioneer in Consumer Powered Marketing, is rebranding itself to autoGraph, the same name as its powerful technology platform that enables marketers to build deeper relationships with consumers while maintaining their data privacy.
The name change follows widely successful partnerships with clients in the retail, communications, and finance sectors.
The name autoGraph is understood in almost every language and clearly reflects the company’s ability to provide data-driven marketers with highly personalized results based on consumers’ individual preferences.
“Everyone was calling our product ‘autograph’ and using it to describe the company anyway, so we thought, ‘Let’s make this easy,’” said Henry Lawson, CEO of autoGraph. “Besides, what we do is help consumers convey their feelings in a unique and individualized manner…just like an autograph.”
The rebrand follows a recent alliance with the Crown Estate’s Regent Street Association in London, transforming one of Europe’s most renowned shopping streets into a digital experience by combining the autoGraph technology with beacons installed on all 130 establishments. The Regent Street project is recognized as being the largest beacons installation in the world to date.
“There’s undoubtedly a lot of momentum behind us as mobile marketers, and leading organizations in retail, financial services and mobile carriers are all taking notice,” said Lawson. “We’re moving toward becoming a mid-stage company.”
autoGraph (formerly known as nFluence) helps people realize their interests while protecting their data privacy, which has been shown to increase response rates by 10x on average. autoGraph is a multi-award winning technology that engages over 90% of users. The company is headquartered in Seattle, and has offices in London and New York.