|By Marketwired .||
|July 10, 2014 08:45 AM EDT||
NEW YORK, NY--(Marketwired - July 10, 2014) - Keek, Inc. (TSX VENTURE: KEK)(OTCQX: KEEKF) announced today that it has appointed Bill Blummer as SVP, Monetization and Sales Solutions. Blummer will officially join Keek on Monday, July 14th and will be based out of NY, reporting to Keek CEO Alexandra Cameron. He will be responsible for monetizing Keek's global footprint with an initial focus on the US, developing and defining Keek's go-to-market revenue strategy. Blummer will also be responsible for creating social video based media opportunities for major brands, working with client side marketers and their corresponding agency partners. Some additional key priorities will include building a world-class sales organization and implementing programmatic and direct solution selling channels.
Recently, Blummer served as Vice President of Sales for the NY office of Demand Media, managing an office comprised of sales account management and market development working with NY largest digital clients and agencies. Blummer's experience also includes building and leading the digital sales team in NY for AOL Video, selling large scale, complex, digital video campaigns across all platforms. While at AOL, he helped scale revenue from $10mm to over $110 million. Blummer worked with clients and agencies across all business categories and was responsible for internal cross functional management with engineering, ad operations, product marketing and programming teams.
"I'm extremely excited to join Keek and contribute to the growth of such a dynamic company on a mission to define the space," said Blummer. "My interest and passion in emerging video platforms has been an important thread in my career and Keek truly is what next generation consumers are doing every minute of every day all over the world. The potential for Keek is enormous."
During his career, Blummer has also served in several senior level digital video, sales management roles including: Exponential's, Firefly Video, CBS Digital and Excite@Home. At those companies he scaled revenue from start up to hundreds of millions of dollars. Blummer has over two decades of media sales and management experience that began at major media companies including Meredith Corporation and Gannett. He is also a former IAB Board member.
"This was an extensive process and we've found the right person to develop and deploy the ad model and integrations which will be an important piece of the overall monetization strategy," said Cameron.
Cameron added: "We were seeking someone who shares our overall monetization vision and can execute against it beginning with relevant advertisers. Bill is a true leader and he understands the massive potential for brands that want to connect with and serve the teen and young adult audience. He is also someone that is about building rather than maintaining. Bill understands the task at hand as well as advertising and branded entertainment trends within the digital video sector. He has high-level relationships coast to coast with both marketer and agency decision makers and sales talent which will help jump start the North America initiatives. We were impressed with Bill throughout the process, particularly in the way he views Keek's short term and long-term potential and are thrilled he will join us an integral part of the management team."
Keek is a leading mobile video social network with 67.5 million members worldwide. Keek is easy to use, fast and personal. With Keek, members around the world create and interact with videos up to 36 seconds in length and 111 characters of accompanying text, in either public or private views. Keek makes it simple for anyone to instantly create, distribute, discover and react to content in real-time across mobile devices and the web. The Keek app is available in over 190 countries across 6 global regions, and in 36 languages.
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