SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Yeshim Deniz, Glenn Rossman, Cynthia Dunlop

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Syntonic Wireless(TM) Introduces Sponsored Content Store

Provides Consumers With Easier, More Affordable Access to Mobile Apps and Content; Enables New Business Models

SEATTLE, WA -- (Marketwired) -- 07/10/14 -- Syntonic Wireless, an AT&T sponsored data provider, today announced the introduction of the Syntonic Sponsored Content Store(SM) for eligible AT&T mobile subscribers. Powered by the Syntonic Connected Services Platform -- which couples mobile apps and content with 4G connectivity -- the sponsored content store provides an open marketplace where eligible AT&T wireless customers can access free or premium mobile content without impacting their data plans.

The Syntonic Sponsored Content Store is integrated with AT&T's Sponsored Data(SM) service and gives content providers an effortless way to offer sponsored application connectivity to AT&T mobile data customers.

"Syntonic is honored to collaborate with AT&T and provide the solution that helps to bring sponsored data connectivity to millions of mobile customers in the United States," said Gary Greenbaum, co-founder and CEO of Syntonic Wireless. "Syntonic makes it easy for application and content providers, as well as others in the mobile value chain, to promote and expand their presence to mobile users."

With Syntonic's Connected Services Platform, eligible AT&T mobile customers will be able to access Syntonic's Sponsored Content Store -- a portfolio of web properties -- on their 4G smartphones, tablets, or laptops, browse websites, and stream audio and video without impacting their personal data plans.

The Sponsored Content Store will be available to eligible AT&T postpaid or session-based subscribers with either an Android or iOS tablet or smartphone.* The store application will be available for download across multiple operating systems later this summer. The AT&T relationship is just one example of how Syntonic's cloud-based service builds value across the entire mobile data delivery chain.

Others include:

  • Mobile network operators -- are now equipped to offer sponsored application connectivity as a differentiated offering to attract new customers, increase existing customer loyalty, and build complementary data revenue streams.
  • Content and application publishers -- are now empowered to expand their reach and promote their brand through a choice of customizable service options that enable promotional opportunities and the ability to target specific audiences.
  • Enterprises and SMBs -- are now able to cost effectively manage a BYOD model by providing employees with company-sponsored, anywhere access to the firm's line of business resources and applications. Syntonic supports segmented billing today, where the employee is billed for personal data use and the company charged for corporate access.

Syntonic's Connected Services Platform gives content providers new opportunities to generate greater use of their mobile applications, leading to increased revenue through content purchases, third-party advertising, and premium upgrades.

Sponsored content delivery is easily deployed, and requires no changes to either the content or its delivery network. Syntonic's easy-to use web portal interface makes updating content, changing offers, evaluating data usage, and other tasks simple and fast.

Syntonic services can also be white-labeled for content providers, device OEMs, auto manufacturers, enterprises, and other entities seeking unique or exclusive offerings that will establish strategic differentiation and/or create new revenue streams.

* Sponsored Data is available to post-paid and session-based customers who have an active AT&T data plan, a 4G (HSPA+ and LTE) capable device, and access the Sponsored Data over AT&T's domestic wireless network. Data usage that flows through a proxy may be deducted from your data plan allowance. Other limitations and restrictions may apply. See the FAQ tab for details. http://www.att.com/att/sponsoreddata/en/index.html#fbid=_2tOL4Gx4sG

To register for the upcoming Syntonic Sponsored Content Store beta release, please sign-up at www.sponsoreddata.com.

For more information, please contact Syntonic Wireless at [email protected].

About Syntonic Wireless
Syntonic Wireless ™ is a technology platform provider enabling new commercial models for anytime-anywhere internet connectivity on mobile devices. Syntonic's sponsored data solutions create revenue opportunities for content publishers, application developers, mobile operators, device manufacturers, and others in the mobile value chain. As a cloud-based service, the Syntonic Connected Services Platform targets any network, application and mobile computing device without requiring any modifications. For more information on how Syntonic Wireless can enhance your business, please contact: [email protected].

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