SYS-CON MEDIA Authors: Liz McMillan, Doug Masi, Mat Mathews, PR.com Newswire, David Smith

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American Target Network® Launches New Unwired National Radio Network

American Target Network® (ATN), the prominent unwired cable and satellite network that delivers flexible, customizable national, regional and local advertising buys at deeply discounted rates, is now doing the same for radio.

The new ATN Radio Network tailors its campaigns to each client’s specific advertising needs across all platforms. It specializes in weeding out wasted exposure by eliminating non-applicable markets, extraneous streaming media, and other costs that traditionally drive up network or multi-market radio buying.

Many network radio buys deliver as much as 65% waste. With ATN, there are no stations or markets locked into the buy; an advertiser only pays for coverage in its unique marketing footprint.

“With ATN Radio Network, clients get the best of all worlds—whether we are working directly for an advertiser or on behalf of its agency,” says Brett Charest, American Target Network® Vice President of Radio Radio Affiliate Sales. “We customize the network for each client, eliminating any cost that doesn’t drive the bottom line, optimizing as we go, and still provide a one-buy solution.”

“We provide local flexibility at network efficiency. We are able to hyper-target audiences demographically and geographically,” added Charest.

ATN Radio provides advertisers the opportunity to shift their marketing emphasis to those geographies delivering the greatest ROI. ATN delivers this hyper-targeting capability by interfacing its proprietary optimization technology with ACT 1 Systems Nielson Summary Data set.

ATN has built its network across the spectrum of radio formats, incorporating talk, urban, country, sports and female-focused networks, among others. ATN Radio creates client-centric networks by customizing an optimal mix of markets and DMAs to an advertiser’s network footprint.

Creative rotations can be localized for individual regions, thereby providing national efficiencies with a local messaging component.

“The ATN Radio Network hallmark is flexibility, cost efficiency, localization, optimization and ease of function,” says Charest. “It delivers one-stop buying, one invoice, one spot, clear reportage on what you are getting, with none of the fluff that usually pads network buys. We pride ourselves on bringing our network in below-market cost, while giving you well above-market penetration where it really counts.”

To reach Brett Charest, call 818-577-1541 or email: [email protected].

For more information, go to: http://www.americantargetnetwork.com.

American Target Network®

American Target Network develops innovative media solutions utilizing both traditional and emerging media platforms that provide unparalleled affordability, efficiency, reach, frequency and scalability. American Target Network has become one the foremost leaders in national media buying by aggregating the nation’s leading cable networks and broadcast television into a single unwired network purchased through one unified buy. For more information go to http://www.americantargetnetwork.com or call (800) 286-5666.

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