SYS-CON MEDIA Authors: Gilad Parann-Nissany, Kevin Benedict, Unitiv Blog, RealWire News Distribution, Jason Bloomberg

News Feed Item

Research and Markets: Databook Q1 2014 on the $128 Million Social Media Advertising Spend in Italy

Research and Markets (http://www.researchandmarkets.com/research/7fzsf5/databook_q1_2014) has announced the addition of the "Databook Q1 2014: Social Media Advertising Spend in Italy" report to their offering.

Social media advertising spend in the Italy stood at US$128 million by end of 2013, accounting for 5.7% of online advertising.

During 2009-2013, social media advertising in the country has increased at a CAGR of 61.1%. This growth is expected to continue in 2014 with brands expected to spend US$200 million, representing an increase of 56.4% over 2013. Over the forecast period (2014-2018), social media ad spend is set to grow at a CAGR of 31.9% to reach US$606 million in 2018, accounting for 14.9% of the online advertising spend.

This report answers the following key questions:

  • How is social media advertising spending expected to grow over the next five years?
  • How much is being spent on social media advertising by industry?
  • How is social media marketing budget being allocated and utilized?
  • Which marketing objectives are driving the advertising spend on social media?
  • Which advertising formats are gaining popularity on social media to target consumers?
  • Which social media sites are gaining / losing market share?
  • How is social media mobile advertising spending expected to grow over the next five years?

This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2009-2018).

The social media advertising spend database breaks down into following key areas:

  • Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.
  • Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
  • Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.
  • Format Split
  • Each of the format segments above is broken down further into channel - desktop and mobile.
  • Industry Split: This report provides breakdown of social media advertising spend across 14 key industry verticals.
  • Advertising Objectives: This report provides breakdown of social media advertising spend by key marketing objectives
  • By Gaming: This report provides breakdown of social gaming advertising spend
  • By Social Networking Sites: This report provides breakdown of social media advertising spend by key platforms (sites) for a period of 5 years (2009-2013).
  • Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend

For more information visit http://www.researchandmarkets.com/research/7fzsf5/databook_q1_2014

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.