|By Marketwired .||
|July 11, 2014 11:47 AM EDT||
ATLANTA, GA -- (Marketwired) -- 07/11/14 -- Insightpool, the Atlanta-based leader in social engagement activation, will be hosting the inaugural Social Engagement Summit at the Atlanta Tech Village in Buckhead. On Tuesday, August 5, 2014, social practitioners from all over the Southeast will join together to discuss best practices and uncover new strategies in digital marketing.
The day-long event will feature educational seminars and panels, with networking opportunities during lunch and a post-Summit happy hour. Participating brands include The Coca-Cola Company, Regions Financial Corporation, AirWatch, AT&T, Cartoon Network and many more, representing a variety of industries from finance to sports. Some of Atlanta's top agencies, like BBDO and 22squared, will also be presenting.
Chris Walters, Chief Operating Officer at The Weather Channel Companies (TWCC), will be the Summit's keynote speaker. A visionary and strategist in the media and digital industries, Walters oversees TWCC's technology, finance, legal and human resources teams. He has a strong track record in operating innovative technology businesses and previously acted as COO of the Bloomberg Industry Verticals Group, following his time as partner at McKinsey & Company in New York.
Presentations and panels at The Social Engagement Summit will include:
- The backstory behind Arby's big night at the GRAMMYs
- How Coca-Cola made the most of The World Cup
- How can earned media best compliment paid & owned?
- Should we acknowledge every mention of our brand?
- How do I drive real ROI through social if no one is talking to my brand?
- How do I identify and engage those that can spread my message far and wide?
- How can we bring direct marketing practices to social media to drive real business results?
Early Bird Tickets are $249 through July 15, and general tickets are $349. Both can be purchased online at www.socialengagementsummit.com, and walk-up tickets will be available at the door for $499.
Insightpool helps the largest brands in the world scale their social outreach. Whether targeting influencers, prospects or customers, the software drives target audiences to take desired actions on behalf of brands. Through big data processes, Insightpool combines interest graph analysis and proprietary algorithms to yield rich data profiles and give brands the power to deliver sincerity at scale. With laser-like targeting capabilities and a robust engagement platform, Insightpool helps brands proactively engage with the right people through the right social impressions at the right time. Learn more at http://www.insightpool.com and @insightpool.
Director of Marketing
SYS-CON Media announced today that Symantec, a provider of leading security, backup and availability solutions for where vital information is stored, accessed and shared, has launched new ad campaigns on SYS-CON's i-Technology sites, which include Cloud Computing Journal, DevOps Journal, Virtualization Journal, and IoT Journal. Symantec’s campaigns focus on Disaster Recovery and High Availability, the availability of business-critical applications in today’s complex heterogeneous environments, ...
Mar. 6, 2015 09:00 AM EST Reads: 705
The Internet of Things (IoT) is causing data centers to become radically decentralized and atomized within a new paradigm known as “fog computing.” To support IoT applications, such as connected cars and smart grids, data centers' core functions will be decentralized out to the network's edges and endpoints (aka “fogs”). As this trend takes hold, Big Data analytics platforms will focus on high-volume log analysis (aka “logs”) and rely heavily on cognitive-computing algorithms (aka “cogs”) to mak...
Mar. 6, 2015 09:00 AM EST Reads: 1,366
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing...
Mar. 6, 2015 09:00 AM EST Reads: 2,890
With several hundred implementations of IoT-enabled solutions in the past 12 months alone, this session will focus on experience over the art of the possible. Many can only imagine the most advanced telematics platform ever deployed, supporting millions of customers, producing tens of thousands events or GBs per trip, and hundreds of TBs per month. With the ability to support a billion sensor events per second, over 30PB of warm data for analytics, and hundreds of PBs for an data analytics arc...
Mar. 6, 2015 09:00 AM EST Reads: 1,474
When it comes to the Internet of Things, hooking up will get you only so far. If you want customers to commit, you need to go beyond simply connecting products. You need to use the devices themselves to transform how you engage with every customer and how you manage the entire product lifecycle. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, will show how “product relationship management” can help you leverage your connected devices and the data th...
Mar. 6, 2015 09:00 AM EST Reads: 1,577
CommVault has announced that top industry technology visionaries have joined its leadership team. The addition of leaders from companies such as Oracle, SAP, Microsoft, Cisco, PwC and EMC signals the continuation of CommVault Next, the company's business transformation for sales, go-to-market strategies, pricing and packaging and technology innovation. The company also announced that it had realigned its structure to create business units to more directly match how customers evaluate, deploy, op...
Mar. 6, 2015 09:00 AM EST Reads: 806
In the consumer IoT, everything is new, and the IT world of bits and bytes holds sway. But industrial and commercial realms encompass operational technology (OT) that has been around for 25 or 50 years. This grittier, pre-IP, more hands-on world has much to gain from Industrial IoT (IIoT) applications and principles. But adding sensors and wireless connectivity won’t work in environments that demand unwavering reliability and performance. In his session at @ThingsExpo, Ron Sege, CEO of Echelon...
Mar. 6, 2015 09:00 AM EST Reads: 2,488
Docker has acquired software-defined networking (SDN) startup SocketPlane. SocketPlane, which was founded in Q4, 2014, with a vision of delivering Docker-native networking, has been an active participant in shaping the initial efforts around Docker’s open API for networking. The explicit focus of the SocketPlane team within Docker will be on collaborating with the partner community to complete a rich set of networking APIs that addresses the needs of application developers and network and system...
Mar. 6, 2015 09:00 AM EST Reads: 1,026
JFrog on Thursday announced that it has added Docker support to Bintray, its distribution-as-a-service (DaaS) platform. When combined with JFrog’s Artifactory binary repository management system, organizations can now manage Docker images with an end-to-end solution that supports all technologies. The new version of Bintray allows organizations to create an unlimited number of private Docker repositories, and through the use of fast Akamai content delivery networks (CDNs), it decreases the dow...
Mar. 6, 2015 09:00 AM EST Reads: 959
Cryptography has become one of the most underappreciated, misunderstood components of technology. It’s too easy for salespeople to dismiss concerns with three letters that nobody wants to question. ‘Yes, of course, we use AES.’ But what exactly are you trusting to be the ultimate guardian of your data? Let’s face it – you probably don’t know. An organic, grass-fed Kobe steak is a far cry from a Big Mac, but they’re both beef, right? Not exactly. Crypto is the same way. The US government require...
Mar. 6, 2015 07:30 AM EST Reads: 2,045
The speed of product development has increased massively in the past 10 years. At the same time our formal secure development and SDL methodologies have fallen behind. This forces product developers to choose between rapid release times and security. In his session at DevOps Summit, Michael Murray, Director of Cyber Security Consulting and Assessment at GE Healthcare, examined the problems and presented some solutions for moving security into the DevOps lifecycle to ensure that we get fast AND ...
Mar. 6, 2015 06:00 AM EST Reads: 2,972
One of the biggest impacts of the Internet of Things is and will continue to be on data; specifically data volume, management and usage. Companies are scrambling to adapt to this new and unpredictable data reality with legacy infrastructure that cannot handle the speed and volume of data. In his session at @ThingsExpo, Don DeLoach, CEO and president of Infobright, will discuss how companies need to rethink their data infrastructure to participate in the IoT, including: Data storage: Understand...
Mar. 6, 2015 05:00 AM EST Reads: 2,804
Docker is becoming very popular--we are seeing every major private and public cloud vendor racing to adopt it. It promises portability and interoperability, and is quickly becoming the currency of the Cloud. In his session at DevOps Summit, Bart Copeland, CEO of ActiveState, discussed why Docker is so important to the future of the cloud, but will also take a step back and show that Docker is actually only one piece of the puzzle. Copeland will outline the bigger picture of where Docker fits a...
Mar. 6, 2015 04:00 AM EST Reads: 3,387
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use c...
Mar. 6, 2015 04:00 AM EST Reads: 3,083
The Workspace-as-a-Service (WaaS) market will grow to $6.4B by 2018. In his session at 16th Cloud Expo, Seth Bostock, CEO of IndependenceIT, will begin by walking the audience through the evolution of Workspace as-a-Service, where it is now vs. where it going. To look beyond the desktop we must understand exactly what WaaS is, who the users are, and where it is going in the future. IT departments, ISVs and service providers must look to workflow and automation capabilities to adapt to growing ...
Mar. 6, 2015 04:00 AM EST Reads: 1,239