SYS-CON MEDIA Authors: Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel, Peter Silva

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MEDIA ALERT: Zumba(R) Creator Beto to Choreograph Shakira's World Cup Brazil Closing Ceremony Performance

MIAMI, FL--(Marketwired - July 12, 2014) - Zumba® Creator Beto joins international pop star Shakira during rehearsals at Maracanã stadium in Rio de Janeiro to choreograph her closing ceremony performance for Sunday's Final Match of the 2014 FIFA World Cup Brazil™. The Colombian duo have come full circle -- having first worked together in Bogotá in the mid-1990s on Shakira's breakthrough album "Pies Descalzos" -- to perform tomorrow on the world's biggest stage, estimated to attract hundreds of millions of viewers worldwide.

"What an amazing experience to be here!" said Beto, who traveled from Zumba's headquarters in Miami to choreograph the dance moves to Shakira's international hit "La la la (Brazil 2014)." "I am grateful, fortunate and happy beyond belief to work alongside one of the most incredible and influential artists in the world."

A professional dancer and fitness instructor for more than 20 years, Beto's easy-to-follow choreography routines set to global rhythms have spread to 180 countries over the past decade, making Zumba® the largest fitness program in the world. He's excited to team up again with global sensation Shakira and take his moves to the World Cup stage in Brazil.

The closing ceremony featuring a superstar line-up of artists will take place at approximately 1:20 p.m., ET, before the Final Match of the 2014 FIFA World Cup Brazil™.

About Zumba Fitness, LLC
Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Known as the ultimate "fitness-party", Zumba® classes blend upbeat world rhythms with easy-to-follow choreography, for an effective, total-body workout. Founded in 2001, the company is the largest branded fitness program in the world -- reporting more than 15 million weekly participants, in over 200,000 locations across more than 180 countries. In addition to its original Zumba® program, the company also offers a variety of specialty classes, including: Zumba® Step; Zumba Gold® (active older adults); Aqua Zumba®; Zumba® Kids/Zumba® Kids Jr. (ages 4-11); and Zumbini (ages 0-3). The Zumba® fitness lifestyle is rounded out by the company's many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games and Fitness-Concert™ events. For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com. Find us on FacebookTwitter and Instagram

A quick note about the Zumba® Mark
Zumba® was coined by us to identify our company as the source of fun and effective fitness programs combining easy-to-follow moves with invigorating world rhythms. When referring to our mark, we ask that you help us protect the thousands of instructors who teach Zumba® classes by following these guidelines:

  • Capitalize the letter "Z" in our Zumba® mark
  • Use the mark to describe our products or services (e.g., "the Zumba® program," "Zumba® class," "Zumba® instructor," or "Zumba® DVDs")
  • Use the ® symbol after the word Zumba®
  • Never use "Zumba" as a noun or verb (e.g., "You'll love to Zumba" or "They went to Zumba")
  • Never alter the mark (e.g., "Zumbamania" or "Zumbatastic")

Image Available: http://www.marketwire.com/library/MwGo/2014/7/12/11G018126/Images/sharkira1-653936404581.jpg
Image Available: http://www.marketwire.com/library/MwGo/2014/7/12/11G018126/Images/shakira2-1237430930264.jpg

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