SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

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Central Desktop’s SocialBridge SuiteApp Achieves ‘Built for NetSuite’ Verification

Central Desktop, the leading cloud-based collaboration platform provider for marketers, today announced that its SocialBridge® SuiteApp has achieved ‘Built for NetSuite’ verification. The new SuiteApp, built using NetSuite’s SuiteCloud Computing Platform, centralizes work in a single platform conducive to creative teams and project managers, while also leveraging the accounting and job tracking capabilities of NetSuite.

Built for NetSuite is a program for SuiteCloud Developer Network (SDN) partners that provides them with information, resources and a method to verify that their applications and integrations, built using the NetSuite SuiteCloud Computing Platform, meet NetSuite standards and best practices. The Built for NetSuite program is designed to give NetSuite customers additional confidence that their SuiteApps have been built to meet these standards.

While NetSuite provides job tracking from a financial, resource and high-level project standpoint, SocialBridge gives users a central, collaborative environment to manage the team’s communication, deliverables, assignments, files and routing workflow. With the integrated solution, companies are able to:

  • Accurately and efficiently link creative work to billing and revenue
  • Standardize company-wide on a common set of tools
  • Gain better visibility into the status of client projects
  • Improve communications with clients
  • Manage work requests more easily

“One of the biggest productivity challenges that marketers struggle with is bringing internal teams like creative and accounting together on a standard set of tools to create and manage client work, track projects and tie time spent on project work back to billing,” said Arnulf Hsu, co-founder and CTO of Central Desktop. “Managing information in multiple systems often requires redundant work and leads to incomplete and inaccurate project data, which causes more problems down the line. To address this, we’ve integrated SocialBridge and NetSuite to enable real-time data synchronization between the two systems, no matter in which system the data originated.”

“Central Desktop exploits the power of cloud collaboration to simplify and improve the way marketers work,” said Guido Haarmans, Vice President of Business Development for Technology Partners for NetSuite. “Customers, especially in the rapidly growing and changing media and publishing vertical, can now easily tie their creative processes back to NetSuite professional services automation and financials, providing visibility into project costs and profitability.”

For information about Built for NetSuite SuiteApps, please visit www.netsuite.com/BuiltforNetSuite. For more information about the integrated solution, please visit www.suiteapp.com.

About SuiteCloud

NetSuite’s SuiteCloud is a comprehensive offering of cloud-based products, development tools and services designed to help customers and commercial software developers take advantage of the significant economic benefits of cloud computing. Based on NetSuite, the industry's leading provider of cloud-based financials / ERP software suites, SuiteCloud enables customers to run their core business operations in the cloud, and software developers to target new markets quickly with newly created mission-critical applications built on top of mature and proven business processes. The complete SuiteCloud offering includes NetSuite’s multi-tenant, always-on SaaS infrastructure; the NetSuite Business Suite of applications (Accounting/ERP, CRM and Ecommerce); and the NS-BOS Development Platform.

The SuiteCloud Developer Network (SDN) is a comprehensive developer program for Independent Software Vendors (ISVs) who build apps for SuiteCloud. All available SuiteApps are listed on SuiteApp.com, a single-source online marketplace where NetSuite customers can find applications to meet specific business process or industry-specific needs. For more information on SuiteCloud and the SDN program, please visit: http://www.netsuite.com/developers.

About Central Desktop

Central Desktop serves more than half a million users worldwide. Key Central Desktop customers include CBS, MLB.com, Harvard University, the Humane Society of the United States, Javelin Marketing Group, Upshot, Moxie, WD-40 and Workday. Founded in 2005, Central Desktop is a privately-held company with headquarters in Pasadena, California.

Central Desktop’s SocialBridge collaboration platform connects people and information in the cloud, making it possible for marketers and agencies to predictably create and manage successful campaigns by sharing files and knowledge, inspiring ideas, streamlining creative and operational processes and more. For more information, visit http://www.centraldesktop.com.

NOTE: NetSuite and the NetSuite logo are service marks of NetSuite Inc. Third-party trademarks mentioned are the property of their respective owners.

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